Fitness plan charges you more for working out less
Filed in Encyclopedia ,Gossip ,Ideas ,Programs
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ON COMMITMENT DEVICE BUSINESSES AND SOFT CONTRACTS This week, our former home, the Center for the Decision Sciences at Columbia University, has turned us on to this article about a fitness plan that charges you more if you work out less. Yes, it’s a business putting applied behavioral economics to work, not unlike Stickk.com or […]
