TRANSFORMATIVE CONSUMER RESEARCH The Association for Consumer Research, in conjunction with the Tuck School of Business at Dartmouth College and the Marketing Science Institute, are sponsoring a conference next July 6 – 8 (2007) entitled Transformative Consumer Research: Inspiring Scholarship for Collective and Personal Well-Being. Its goals are (1) to motivate increased consumer research that […]
NEURAL DIFFERENTIATION OF EXPECTED REWARD AND RISK Neurofinance. Yes, everybody is talking about it, but that doesn’t make it any less interesting. Same for neuroeconomics. This work by Kerstin Preuschoff, Peter Bossaerts, and Steven Quartz looks for the neural underpinnings of the two pillars of mid 20th century financial decision theory: risk and return. ABSTRACT […]
SUMMER INSTITUTE IN INFORMED PATIENT CHOICE Patients make decisions about a matter that is very important to them, their health. New findings on the representation of information can improve decision making, and new tools, such as the Distribution Builder, put these findings to work. It is a bright new era of informed patient choice.This coming […]
MINDLESS SIGNIFICANCE TESTING Some well-made points grow old while no one pays attention to them. One of the most embarrassing for social science is its categorical perception of p-values. Tender of kindred Web site Andrew Gelman and Hal Stern have an article whose name says it all: The Difference Between “Significant” and “Not Significant” is […]
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