Decision Science News

Daily Archive October 4th, 2006

AMA Foundation announces 2006 Berry Book Prize winner

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GUPTA AND LEHMANN WIN WITH MANAGING CUSTOMERS AS INVESTMENTS The 2006 Berry-AMA Book Prize for the best book in marketing goes to Sunil Gupta and Don Lehmann’s Managing Customers as Investments: The Strategic Value of Customers in the Long Run. The other nominees were: Don’t Just Relate – Advocate: A Blueprint for Profit in the […]

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