[ View menu ]
Main

AMA Foundation announces 2006 Berry Book Prize winner

Filed in Books
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)

GUPTA AND LEHMANN WIN WITH MANAGING CUSTOMERS AS INVESTMENTS

Managing Customers As Investments

The 2006 Berry-AMA Book Prize for the best book in marketing goes to Sunil Gupta and Don Lehmann’s Managing Customers as Investments: The Strategic Value of Customers in the Long Run.

The other nominees were: