Fame at last
FAST AND FRUGAL IN THE NEW YORKER
The catchiest of the concepts I’ve coined, “fast and frugal reasoning”, has made the New Yorker!
The Unpolitical Animal by Louis Menand
The author doesn’t use it quite correctly, but one can’t ask for everything I suppose. The fast and frugal heuristics I came up with do reason well in real-world environments.
I came up with the term in 1994 or so, it first appeared in print here: Gigerenzer, G. & Goldstein, D. G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669.
