Evil genius ad that uses the psychology of persuasion
Filed in Encyclopedia ,Ideas
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Decision Science News was creating a new account online and had to fill out the above-pictured CAPTCHA (*) to proceed. It’s an ad and a CAPTCHA in one. It gets people to spend time and effort typing the name of the brand. [If you don’t know what a CAPTCHA is see Wikipedia, or the Official CAPTCHA Site]
That time and effort should serve the advertiser well.
