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Daily Archive May 30th, 2008

How lemonade changes the decision made

Filed in Research News ,SJDM
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BLOOD SUGAR AND HEURISTIC USE Now this is interesting (*): ABSTRACT: This experiment used the attraction effect to test the hypothesis that ingestion of sugar can reduce reliance on intuitive, heuristic-based decision making. In the attraction effect, a difficult choice between two options is swayed by the presence of a seemingly irrelevant “decoy” option. We […]