Decision Science News

Daily Archive November 7th, 2005

Working papers to watch: The myth of market share

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COMPETITOR-ORIENTED OBJECTIVES: THE MYTH OF MARKET SHARE You run a business. An advocate of focus, you decide to put all your energies behind one pursuit. You come down to a list of two candidates: Strive to maximize market share Strive to maximize profit Perhaps the difference is hard to see at first. They are correlated. […]

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