Decision Science News

Daily Archive January 13th, 2005

Are the two birds in the bush a better choice than the one in your hand?

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SEPERATE NEURAL SYSTEMS VALUE IMMEDIATE AND DELAYED MONETARY REWARDS People seem to alternate between choosing to indulge in what is immediately available and choosing to decide based upon the knowledge that patience often wins in the long run. If you offer someone $10 today and $11 tomorrow, it’s likely they will choose the $10 today. […]

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