AMA Foundation announces 2006 Berry Book Prize winner
Filed in Books
GUPTA AND LEHMANN WIN WITH MANAGING CUSTOMERS AS INVESTMENTS
The 2006 Berry-AMA Book Prize for the best book in marketing goes to Sunil Gupta and Don Lehmann’s Managing Customers as Investments: The Strategic Value of Customers in the Long Run.
The other nominees were:
- Don’t Just Relate – Advocate: A Blueprint for Profit in the Era of Customer Power (Wharton School Publishing), by Glen Urban
- Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis
- Hispanic Marketing: A Cultural Perspective (Elsevier Butterworth-Heinemann), by Felipe and Betty Ann Korzenny
- Return on Customer: Creating Maximum Value from your Scarcest Resource (Doubleday), by Don Peppers and Martha Rogers
- Social Marketing in the 21st Century (Sage Publications), by Alan R. Andreasen.
