DECISION SCIENCE RESEARCHER PROFILE: GORDON BOWER Dr. Gordon Bower is considered one of the nation’s leading experimental psychologists and learning theorists. He did some of the earliest work investigating the effect of mood states on memory. In 1959 he received his PhD with distinction from Yale University. That same year Dr. Bower became a member […]
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EXPLAINING PURPORTEDLY IRRATIONAL BEHAVIOR BY MODELING SKEPTICISM IN TASK PARAMETERS: Numerous psychological articles have claimed to demonstrate human “irrationality,” but Craig R. M. McKenzie, John T. Wixted, and David C. Noelle suggest that these studies have made one crucial assumption. When subjects demonstrate behavior (predictable or unpredictable), researchers believe that the subjects believe the assumptions […]
