0 = population
1 = identified individual

donation likelihood
1 = not at all
2 = not very
3 = somewhat
4 = very
5 = extremely

0 = No
1 = Yes

0 = female
1 = male

0 = white
1 = asian
2 = african american
3 = american/alaskan indian
4 = pacific islander/hawaii
5 = other