London Business School<\/a> invites submissions to the third in a series of international corporate responsibility conferences (following the Haas conference in 2005 and the Boston conference in 2003). Topics for inclusion range widely but those of particular interest explore the implications of corporate responsibility, globalization and global business for business and marketing strategy. Research papers can be either empirical or conceptual. A selection of papers presented will be considered for a special issue of the California Management Review.<\/p>\nAbstracts must clearly identify your research question(s) and the actual\/proposed methodology used. You will receive notice by January 31st, 2006 as to whether your topic has been selected for inclusion in the conference. Authors of successful submissions will be invited to submit a paper.<\/p>\n
Please submit a maximum 500-word abstract of your topic to ncsmith at london.edu<\/strong><\/p>\nProposal submission deadline December 31st, 2005.<\/p>\n
\nTopic areas include the following:<\/strong><\/p>\nConsumer behavior, branding & corporate responsibility<\/strong><\/p>\n\u00c2\u00b7 Brand equity as a driver of attention to corporate responsibility (e.g., how does corporate responsibility affect consumer behavior?)
\n\u00c2\u00b7 Vulnerabilities of global brands to corporate responsibility failures
\n\u00c2\u00b7 Cause-related marketing and corporate responsibility<\/p>\n
Marketing mix and corporate responsibility issues<\/strong><\/p>\n\u00c2\u00b7 Socially responsible pricing (e.g., essential medicines)
\n\u00c2\u00b7 Environmental impacts of products and packaging
\n\u00c2\u00b7 Supply chains and ethical sourcing (e.g., preventing sweatshops, supply chain monitoring and compliance)
\n
\nDeveloping strategies for corporate responsibility<\/strong><\/p>\n\u00c2\u00b7 Developing corporate responsibility strategies, including auditing the business and formulating corporate responsibility objectives
\n\u00c2\u00b7 Culture-specific interpretations of corporate responsibility, including developing country versus developed-country perceptions of corporate responsibility issues
\n\u00c2\u00b7 Strategies for the \u00e2\u0080\u009cBottom of the Pyramid\u00e2\u0080\u009d (e.g., business opportunities in poor communities of developing countries, limitations of BOP strategies)<\/p>\n
Corporate responsibility organization and management<\/strong><\/p>\n\u00c2\u00b7 \u00e2\u0080\u009cMainstreaming\u00e2\u0080\u009d corporate responsibility (embedding corporate responsibility in the day-to-day activities of the firm)
\n\u00c2\u00b7 Effective stakeholder engagement (e.g., developing stakeholder engagement skills, differences in stakeholder expectations across countries)
\n\u00c2\u00b7 Employees as drivers of attention to corporate responsibility
\n
\nMetrics & reporting<\/strong><\/p>\n\u00c2\u00b7 Measuring social and environmental performance of the global firm
\n\u00c2\u00b7 Linking corporate responsibility performance to economic performance and marketing metrics (e.g., sales, market share, brand equity)
\n\u00c2\u00b7 Social reporting challenges (e.g., effective communications, consumer backlash, legal, etc.) <\/p>\n
Conference co-chairs:<\/p>\n
N. Craig Smith, London Business School C.B. Bhattacharya, School of Management, Boston University David Levine, Haas School of Business, University of California, Berkeley.<\/p>\n
The London Business School is grateful to the following sponsors for their financial support of this conference: Aspen Institute, Boston University, California Management Review, the Haas School of Business Center for Responsible Business (University of California, Berkeley), and London Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"
INTERNATIONAL CORPORATE RESPONSIBILITY CONFERENCE London Business School invites submissions to the third in a series of international corporate responsibility conferences (following the Haas conference in 2005 and the Boston conference in 2003). Topics for inclusion range widely but those of particular interest explore the implications of corporate responsibility, globalization and global business for business and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-conferences"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4LKj-1q","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88"}],"version-history":[{"count":0,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/88\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}