{"id":318,"date":"2008-03-31T20:40:05","date_gmt":"2008-03-31T19:40:05","guid":{"rendered":"http:\/\/www.decisionsciencenews.com\/?p=318"},"modified":"2008-04-01T15:05:25","modified_gmt":"2008-04-01T14:05:25","slug":"make-marketing-decisions","status":"publish","type":"post","link":"https:\/\/www.decisionsciencenews.com\/?p=318","title":{"rendered":"Make marketing and political decisions for a living"},"content":{"rendered":"

MARKETING \/ POLITICS JOBS FOR APPLIED DECISION TYPES<\/p>\n

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Position: Senior Market Segmentation Specialist
\nCompany: CA, Inc.
\nLocation: Framingham, MA, Midtown Manhattan or Islandia, Long Island
\nSalary: $90-$110K + full-time benefits
\nContact: Please email resume to dominique.goldstein at ca.com
\nCA, (NYSE: CA), one of the world’s leading independent, enterprise management software companies, unifies and simplifies complex information technology (IT) management across the enterprise for greater business results.<\/p>\n

Job Overview<\/span>
\nThe Senior Market Segmentation Specialist develops and leads segmentation, market research, and market analysis projects. He\/she engages heavily with other groups within CA to assist in business planning, market understanding, customer targeting and campaign planning. These groups include the business units, field marketing, executive management and other corporate marketing groups. This position involves providing actionable insights based on largely quantitative analysis.<\/p>\n

Key Responsibilities<\/span><\/p>\n

  • Lead projects that provide actionable insights into CA\u2019s business and market opportunities.<\/li>\n
  • Develop deep understanding of CA\u2019s customer and market segments.<\/li>\n
  • Develop and maintain complex Excel models designed to quantify CA market opportunity and performance.<\/li>\n
  • Leverage and contribute to database tools within Segmentation group.<\/li>\n
  • Support other marketing groups and the product business units with quantitative segment information and actionable insights for use in their planning and decision making.<\/li>\n
  • Assist sales in understanding regional and worldwide opportunities through quantitative and qualitative analysis.<\/li>\n
  • Develop new approaches and methodologies to increase CA\u2019s understanding of its customer base and market.<\/li>\n
  • Work collaboratively with other groups (e.g. Analyst Relations, Financial Planning, Strategic Planning) and executive management.<\/li>\n
  • Mentor new team members, and provide direction and assistance to junior members of the team.<\/li>\n
  • 10% travel<\/li>\n

    Preferred Education<\/span><\/p>\n

  • Bachelor’s degree focusing on engineering, computer science, business, economics, or mathematics<\/li>\n
  • In addition, a Master’s, MBA or PhD (not necessarily quant)<\/li>\n
  • High academic achiever.<\/li>\n

    Work Experience<\/span><\/p>\n

  • 7+ years business experience.<\/li>\n
  • Experience in market research, quantitative analysis, market analysis, business intelligence, strategic planning, or financial analysis preferred.<\/li>\n
  • Experience working in technology markets, software\/IT preferred.<\/li>\n

    Specific Skills and Certifications<\/span><\/p>\n

  • Quantitative analysis skills.<\/li>\n
  • Very strong Excel.<\/li>\n
  • Very strong Powerpoint and presentation capabilities.<\/li>\n
  • Knowledge of Microsoft Access or other widely used databases.<\/li>\n
  • Experience working in software or related industries.<\/li>\n
  • Market research and segmentation analysis techniques.<\/li>\n
  • Customer-focused with well-rounded, business experience.<\/li>\n
  • Excellent written and oral communication skills.<\/li>\n
  • Ability to collaborate and promote cross-functionality to engage other departments, in particular Development and Sales to get buy in on operational plans and strategies.<\/li>\n
  • Ability to achieve senior management consensus and buy in to key customer\/segment-focused efforts.<\/li>\n

    Position-Specific Authorities<\/span><\/p>\n

  • Meet deadlines while delivering high quality work.<\/li>\n
  • Identify required tools and methodologies required. Recruit assistance when required.<\/li>\n
  • Maintain complex Excel and Access models for broad Marketing use.<\/li>\n
  • Prioritize projects and draw on other resources as required.<\/li>\n
  • Share sensitive data with other groups as needed for them to fulfill their responsibilities.<\/li>\n

    <\/a><\/p>\n

    \"\"<\/p>\n

    Jobs at the Analyst Institute<\/strong><\/p>\n

    The Analyst Institute assists organizations in building testing into their voter contact efforts, and is a clearinghouse for evidence-based best practices in progressive voter contact.<\/p>\n

    We have four functions. First, we serve as a clearinghouse for evidence-based best practices in voter contact. Second, we directly assist organizations involved in on-going research, especially when that research addresses topics of wide interest. Third, we ensure that the highest research priorities are pursued in the present election cycle. And fourth, we facilitate data analysts and related professionals in sharing and collaborating.<\/p>\n

    Contact: Cover letter and resume to Jobs@analystinstitute.org<\/p>\n

    SENIOR ANALYST<\/p>\n

    Responsibilities<\/span>
    \nThe Senior Analyst(s) will work closely with partner organizations in designing, executing, and analyzing their voter contact evaluations. These evaluations will usually involve randomized field experiments designed in the spring and implemented in the summer and fall. Any given study will likely involve membership recruitment, voter registration, voter persuasion, and\/or get-out-the-vote efforts.<\/p>\n

    This person must have experience with field research, be self-motivated, and thrive in a dynamic start-up environment. This person may work as a part-time consultant or as a full-time employee of the Analyst Institute.<\/p>\n

    Qualifications<\/span><\/p>\n