{"id":2645,"date":"2011-08-01T08:54:17","date_gmt":"2011-08-01T12:54:17","guid":{"rendered":"http:\/\/www.decisionsciencenews.com\/?p=2645"},"modified":"2011-08-02T22:20:26","modified_gmt":"2011-08-03T02:20:26","slug":"on-not-going-viral","status":"publish","type":"post","link":"https:\/\/www.decisionsciencenews.com\/?p=2645","title":{"rendered":"On not going viral"},"content":{"rendered":"<p>LACK OF EVIDENCE FOUND FOR THINGS &#8220;GOING VIRAL&#8221; ON MAJOR WEB PLATFORMS<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.decisionsciencenews.com\/wp-content\/uploads\/2011\/08\/diff1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2646\" title=\"diff1\" src=\"http:\/\/www.decisionsciencenews.com\/wp-content\/uploads\/2011\/08\/diff1.png\" alt=\"\" width=\"319\" height=\"434\" \/><\/a><a href=\"http:\/\/www.decisionsciencenews.com\/wp-content\/uploads\/2011\/08\/diff2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2647\" title=\"diff2\" src=\"http:\/\/www.decisionsciencenews.com\/wp-content\/uploads\/2011\/08\/diff2.png\" alt=\"\" width=\"318\" height=\"442\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This week the reader is directed to <a href=\"http:\/\/messymatters.com\/\">Messy Matters<\/a> to read up on research conducted by <a href=\"http:\/\/messymatters.com\/sharad\/\">Sharad Goel<\/a>, <a href=\"http:\/\/research.yahoo.com\/Duncan_Watts\">Duncan Watts<\/a> and <a href=\"http:\/\/www.dangoldstein.com\">Dan Goldstein<\/a> in which they hunted for traces of &#8220;viral&#8221; diffusion on six web platforms including Twitter, Facebook, and Yahoo!. The results run counter to mainstream intuition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week the reader is directed to Messy Matters to read up on research conducted by Sharad Goel, Duncan Watts and Dan Goldstein in which they hunted for traces of &#8220;viral&#8221; diffusion on Twitter, Facebook, Yahoo!, and beyond. The results run counter to mainstream intuition.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[16,74,2],"tags":[238,237,239,67,241,236,240,242],"class_list":["post-2645","post","type-post","status-publish","format-standard","hentry","category-ideas","category-r","category-research-news","tag-adoption","tag-diffusion","tag-going-viral","tag-marketing","tag-peer-to-peer","tag-viral","tag-virality","tag-virus"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4LKj-GF","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/2645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2645"}],"version-history":[{"count":12,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/2645\/revisions"}],"predecessor-version":[{"id":2655,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/2645\/revisions\/2655"}],"wp:attachment":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}