{"id":154,"date":"2006-10-04T10:54:00","date_gmt":"2006-10-04T09:54:00","guid":{"rendered":"http:\/\/www.decisionsciencenews.com\/?p=154"},"modified":"2006-10-04T10:58:03","modified_gmt":"2006-10-04T09:58:03","slug":"ama-foundation-announces-2006-berry-book-prize-winner","status":"publish","type":"post","link":"https:\/\/www.decisionsciencenews.com\/?p=154","title":{"rendered":"AMA Foundation announces 2006 Berry Book Prize winner"},"content":{"rendered":"<p>GUPTA AND LEHMANN WIN WITH MANAGING CUSTOMERS AS INVESTMENTS<\/p>\n<div style=\"text-align: center\"><a href=\"http:\/\/www.amazon.com\/dp\/0131428950?tag=decisionscien-20&#038;camp=14573&#038;creative=327641&#038;linkCode=as1&#038;creativeASIN=0131428950&#038;adid=1XEAC62WC0GS8JG5WQZG&#038;\"> <img decoding=\"async\" alt=\"Managing Customers As Investments\" id=\"image153\" src=\"http:\/\/www.decisionsciencenews.com\/wp-content\/uploads\/2006\/10\/guptalehmann.jpg\" \/> <\/a><\/div>\n<p>The 2006 <a href=\"http:\/\/ama-academics.communityzero.com\/elmar?go=1389113\">Berry-AMA Book Prize<\/a> for the best book in marketing goes to Sunil Gupta and Don Lehmann&#8217;s <a href=\"http:\/\/www.amazon.com\/dp\/0131428950?tag=decisionscien-20&#038;camp=14573&#038;creative=327641&#038;linkCode=as1&#038;creativeASIN=0131428950&#038;adid=1XEAC62WC0GS8JG5WQZG&#038;\">Managing Customers as Investments: The Strategic Value of Customers in the Long Run<\/a>.<\/p>\n<p>The other nominees were:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0131913611\/002-4739864-7952065?ie=UTF8&#038;tag=decisionscien-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=0131913611\">Don\u2019t Just Relate \u2013 Advocate: A Blueprint for Profit in the Era of Customer Power<\/a> (Wharton School Publishing), by Glen Urban<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0761922539\/002-4739864-7952065?ie=UTF8&#038;tag=decisionscien-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=0761922539\">Effective Advertising: Understanding When, How, and Why Advertising Works<\/a> (Sage Publications), by Gerard J. Tellis<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0750679034\/002-4739864-7952065?ie=UTF8&#038;tag=decisionscien-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=0750679034\">Hispanic Marketing: A Cultural Perspective<\/a> (Elsevier Butterworth-Heinemann), by Felipe and Betty Ann Korzenny<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0385510306\/002-4739864-7952065?ie=UTF8&#038;tag=decisionscien-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=0385510306\">Return on Customer: Creating Maximum Value from your Scarcest Resource<\/a> (Doubleday), by Don       Peppers and Martha Rogers<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/1412916348\/002-4739864-7952065?ie=UTF8&#038;tag=decisionscien-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=1412916348\">Social Marketing in the 21st Century<\/a> (Sage Publications), by Alan R. Andreasen.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>GUPTA AND LEHMANN WIN WITH MANAGING CUSTOMERS AS INVESTMENTS The 2006 Berry-AMA Book Prize for the best book in marketing goes to Sunil Gupta and Don Lehmann&#8217;s Managing Customers as Investments: The Strategic Value of Customers in the Long Run. The other nominees were: Don\u2019t Just Relate \u2013 Advocate: A Blueprint for Profit in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-books"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4LKj-2u","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154"}],"version-history":[{"count":0,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decisionsciencenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}