Data Description:

RespID: Respondent ID

Days_active: categorical (1 "1-2 days per season active", 2 "3-7 days", 3 "8-14 days", 4 "more than 14 days")

Skiing_instr: categorical (1 "training for skiing instructor completed", 2 "training for skiing instructor started but not yet completed", 3 " training for skiing instructor to start within a year", 4 "no skiing instructor")

Rate1 to Rate18: Rating of all 18 product profiles on a scale from 0 - 100 (see description of profiles in the appendix)

Rank1 to Rank18: Ranking of all 18 product profiles

Sex: categorical (1 male, 2 female)

Age: numeric

Task-Order: binary (1 if the rating task was completed before the ranking task); note that the order of the two tasks was determined randomly