Dataset Study 1

ID: Subject number

Choice: 1 (Moral); 2 (Immoral)

Motivation: -4/+4 (-4 moral motivation; +4 financial motivation)

Disappointment: 0/5 (0 not disappointed at al; 5 very disappointed)

Moral.value.porn: 1/7 (1 Not moral at all; 7 very moral)

Moral.value.fairtrade: 1/7 (1 Not moral at all; 7 very moral)

age: age of subject in number

gender: 1 (Male); 2 (Female)

Cons_liberal: 1 (Very conservative); 2 (Conservative); 3 (Neither of
the two); 4 (Liberal); 5 (Very liberal)

ethnic.background: 1 (Native American); 2 (White (Caucasian)); 3
(Black); 4 (Hispanic); 5 (Asian or Pacific Islander); 6 (Other).

Education: 1 (8th grade or less); 2 (Some high school); 3 (High
school); 4 (Vocational); 5 (Some college); 6 (College); 7 (More than
college)

Income: 1 (Under $15,000); 3 ($15,000 to $24,999); 3 ($25,000 to
$34,999); 4 ($35,000 to $49,999); 5 ($50,000 to $74,999); 6 ($75,000
or more); 7 (Decline to answer)



Dataset Study 2

ID: Subject number

Condition: 1 (Moral); 2 (Immoral)

Portfolio: 1 (Neutral); 2 (Moral or Immoral); 3 (Mixed)

Choice: 1 (Neutral); 2 (Moral or Immoral)

Motivation: -4/+4 (-4 moral motivation; +4 financial motivation)

Disappointment: 0/5 (0 not disappointed at al; 5 very disappointed)

MV.Moral.Immoral: -3/+3 (-3 very immoral; +3 very moral)

MV.Neut: -3/+3 (-3 very immoral; +3 very moral)

Gender: 1 (Male); 2 (Female)

Age: age of subject in number

Racial.background: 1 (Native American); 2 (White (Caucasian)); 3
(Black); 4 (Hispanic); 5 (Asian or Pacific Islander); 6 (Other).

Education: 1 (8th grade or less); 2 (Some high school); 3 (High
school); 4 (Vocational); 5 (Some college); 6 (College); 7 (More than
college)

Cons_liberal: 1 (Very conservative); 2 (Conservative); 3 (Neither of
the two); 4 (Liberal); 5 (Very liberal)

Income: 1 (Less than $10,000); 3 ($10,001 - $25,000); 3 ($25,001 -
$50,000); 4 ($50,001 - $75.000); 5 ($75,001 - $100,000); 6 (More than
$100,000); 7 (Decline to answer)


Dataset Study 3

ID: Subject number

Condition: -1 (Immoral); 0 (Neutral); +1 (Moral)

Choice: 1 (Invest); 2 (Do not invest)

Motivation: -4/+4 (-4 moral motivation; +4 financial motivation)

Disappointment: 0/5 (0 not disappointed at al; 5 very disappointed)

Moral.value: -3/+3 (-3 very immoral; +3 very moral)

Gender: 1 (Male); 2 (Female)

Age: age of subject in number

Racial.group: 1 (Native American); 2 (White (Caucasian)); 3 (Black); 4
(Hispanice); 5 (Asian or Pacific Islander); 6 (Other).

Education: 1 (8th grade or less); 2 (Some high school); 3 (High
school); 4 (Vocational); 5 (Some college); 6 (College); 7 (More than
college)

Cons_liberal: 1 (Very conservative); 2 (Conservative); 3 (Neither of
the two); 4 (Liberal); 5 (Very liberal)

Income: 1 (Less than $10,000); 3 ($10,001 - $25,000); 3 ($25,001 -
$50,000); 4 ($50,001 - $75.000); 5 ($75,001 - $100,000); 6 (More than
$100,000); 7 (Decline to answer)


Dataset Study 4

id: Subject number

Condition: Moral; Immoral

Cond2: 1 (Moral); 2 (Immoral)

Choice: 1 (Invest); 2 (Do not invest)

Pairwise: 11 (Moral/invest); 12 (Moral/Do not invest); 21
(Immoral/Invest); 22 (Immoral/Do not invest)

Motivation: -4/+4 (-4 moral motivation; +4 financial motivation)

Exp.return: evaluation of expected return of the portfolio (as a
percentage: range 0/100)

Disappointment: 0/5 (0 not at all; 5 very)

Regret: 0/5 (0 not at all; 5 very)

Moral.value: -3/+3 (-3 very immoral; +3 very moral)

Att1: Did we ask you to report how happy did you feel? 1 (Yes); 2 (No)
- Correct response is 2

Att2: Was the portfolio invested in companies belonging to the bank
sector: 1 (Yes); 2 (No) - Correct response is 2

Att3: Did we ask you to report your disappointment: 1 (Yes); 2 (No) -
Correct response is 1

Investment: Do you invest in the stock market? 1 (Yes); 2 (No)

Gender: 1 (Male); 2 (Female)

Age: age of subject in number

Racial.group: 1 (Native American); 2 (White (Caucasian)); 3 (Black); 4
(Hispanice); 5 (Asian or Pacific Islander); 6 (Other).

Education: 1 (8th grade or less); 2 (Some high school); 3 (High
school); 4 (Vocational); 5 (Some college); 6 (College); 7 (More than
college)

Cons_liberal: 1 (Very conservative); 2 (Conservative); 3 (Neither of
the two); 4 (Liberal); 5 (Very liberal)

Income: 1 (Less than $10,000); 3 ($10,001 - $25,000); 3 ($25,001 -
$50,000); 4 ($50,001 - $75.000); 5 ($75,001 - $100,000); 6 (More than
$100,000); 7 (Decline to answer)

Regret.comp: Combined variable (mean of Disappointment and Regret)