KEY TO VARIABLE NAMES

PtpID - Participant number

Age -   Age of participant in years

Gender - Sex male =1, female =2

Trialno - Position in which critical trial appears in sequence of
trials, min = 1, max = 90

Critical - Critical trial or filler trial

Slide1RT - Response time to choose item in trial in milliseconds

RESPCode - Response of participant; 0 = monfamous chosen, 1 = famous chosen

StarsNo - Number of stars as given as "rating" for famous item; 1 =
negative; 3 = neutral; 5 = positive

Condition - Condition, description labels for above (Starsno)

CondCode - Same as Starsno

FamItem - brandname of familiar item

ProdcategFam - Category of items in trial; 1=Laptop; 2= camera; 3 =
phone; 4 = tennisracquet; 5 = headphones

Product - Brandname (FamItem) and category number (ProdcategFam) combined

RecCorrect - Recognitioncheck (1 = famous brand recognised and nonfamous
brand not recognised; 0 = famous brand not recognised and/or nonfamous brand
recognised)

RTLOG - logtransformed response time (calculated from Slide1RT)

Difference - difference score (calculated per participant) in the proportion
of choosing the recognized brand between the positive and negative
conditions; between -1 to 1