Judgment and Decision Making, vol. 7, no. 5, September 2012, pp. 524-567

Testing transitivity of preferences using linked designs

Michael H. Birnbaum*   Jeffrey P. Bahra#

Three experiments tested if individuals show violations of transitivity in choices between risky gambles in linked designs. The binary gambles varied in the probability to win the higher (better) prize, the value of the higher prize, and the value of the lower prize. Each design varied two factors, with the third fixed. Designs are linked by using the same values in different designs. Linked designs allow one to determine if a lexicographic semiorder model can describe violations of transitivity in more than one design using the same parameters. In addition, two experiments tested interactive independence, a critical property implied by all lexicographic semiorder models. Very few people showed systematic violations of transitivity; only one person out of 136 showed violations of transitivity in two designs that could be linked by a lexicographic semiorder. However, that person violated interactive independence, as did the majority of other participants. Most individuals showed systematic violations of the assumptions of stochastic independence and stationarity of choice responses. That means that investigators should evaluate models with respect to response patterns (response combinations) rather than focusing entirely on choice proportions.


Keywords:

1  Introduction

Descriptive theories of risky decision making can be divided into two groups: those that satisfy transitivity of preference and those that do not. Transitivity of preference is the assumption that, if a person prefers A to B and prefers B to C, then that person should prefer A to C, apart from random error. We use the symbol, ≻, to denote preference, so the property can be denoted as follows: AB and BCAC.

Theories that represent each gamble by a single number automatically imply transitivity. These theories assume that ABU(A) > U(B), where U(A) and U(B) are the numerical values or utilities of the two gambles. Expected utility theory (EU), cumulative prospect theory (CPT), and the transfer of attention exchange model (TAX), as well as many other theories, fall in this class of theories that satisfy transitivity (Birnbaum, 2008b; Tversky & Kahneman, 1992; Luce, 2000; Wakker, 2011).

Theories that represent choice in terms of contrasts between the components of the alternatives, however, need not satisfy transitivity of preference. Theories that violate transitivity include the family of lexicographic semiorder (LS) models, the priority heuristic, regret theory (RT), the stochastic difference model (SDM) and others (Birnbaum, 2010; Birnbaum & Gutierrez, 2007; Birnbaum & Schmidt, 2008; Brandstätter, Hertwig, & Gigerenzer, 2006; González-Vallejo, 2002; Loomes, Starmer, & Sugden, 1991; Luce, 1956; 2000; Myung, Karabatsos, & Iverson, 2005; Regenwetter, Dana, and Davis-Stober, 2010, 2011; Rieskamp, Busemeyer, & Mellers, 2006; Tversky, 1969).

An example of a lexicographic semiorder (LS) is presented next to illustrate how such a model can account for intransitive preferences.

1.1  Lexicographic semiorders

Let G = (x, p; y) represent a two-branch gamble in which prize x is received with probability p and otherwise y is received, where x > y ≥ 0. In such two-branch gambles, there are three variables that can be manipulated experimentally: y = Lowest (L) consequence; x = Highest (H) consequence; and p = Probability (P) to win the higher prize.

We use the notation LPH LS to refer to the lexicographic semiorder (LS) model in which the person is assumed to compare the attributes in the order L, then P, then H. The three attributes might be examined by a participant in any of five other possible orders: LHP, HPL, HLP, PLH, and PHL.

In the LPH LS model, a person is assumed to compare two such gambles, G = (x, p; y) and F = (x , q; y ) by contrasting attributes with thresholds (ΔL and ΔP) as follows:

1. First compare L: If |y y | ≥ ΔL, choose the gamble with the higher lowest consequence;

2. Else, compare P: if |p – q| ≥ ΔP, choose the gamble with the higher probability to win the better prize;

3. Else, check H: if |x x | > 0, chose the gamble with the higher best prize;

4. Else, choose randomly.

The priority heuristic of Brandstätter, et al. (2006) is a variant of this LPH LS in which it is assumed that ΔL equals one tenth of the highest consequence in either gamble, rounded to the nearest prominent number, where prominent numbers are integer powers of 10 plus one-half and twice those values; i.e., 1, 2, 5, 10, 20, 50, 100, etc. If the highest prize always rounds to $100 (as in the experiments of this article), then ΔL = $10. Further, the priority heuristic assumes that ΔP = 0.10, presumably, due to the base 10 number system. Therefore, in these studies the priority heuristic is a special case of the LPH LS model. Brandstätter, et al. (2006) showed that with these selected parameters, this model approximates the results of several previously published papers; in addition, they claimed that the priority heuristic is more accurate than other models for these selected studies.

To illustrate how this LPH LS model can violate transitivity, consider the following five gambles: K = ($100, .50; $0), L = ($96, .54; $0), M = ($92, .58; $0), N = ($88, .62; $0), and O = ($84, .66; $0). According to the priority heuristic, ΔL = $10 and ΔP = 0.10, so people should prefer KL, LM, MN, and NO, because the differences in probability are only 0.04; these are too small to be decisive (less than ΔP = 0.10), so preferences are determined by the highest consequences. However, OK, because the difference in probability is 0.16, which exceeds the threshold of ΔP = 0.10. As long as 0.16 ≥ ΔP > 0.04, the LPH LS implies: KL, LM, MN, and NO, but OK, violating transitivity. When ΔP = 0.10, as in the priority heuristic, then two other violations are also predicted, OL and NK. If ΔP ≤ 0.04, the LPH LS model implies the transitive order ONMLK, and if ΔP > 0.16, it predicts the transitive order KLMNO.


Table 1: Gambles used in linked tests of transitivity.
LH Design
    
LP Design
    
PH Design
A = ($84, 0.50; $24)    F = ($100, 0.50; $24)    K = ($100, .50; $0)
B = ($88, 0.50; $20)    G = ($100, 0.54; $20)    L = ($96, .54; $0)
C = ($92, 0.50; $16)    H = ($100, 0.58; $16)    M = ($92, .58; $0)
D = ($96, 0.50; $12)    I = ($100, 0.62; $12)    N = ($88, .62; $0)
E = ($100, 0.50; $8)    J = ($100, 0.66; $8)    O = ($84, .66; $0)

Now consider a second design with choices among the following gambles: A = ($84, 0.5; $24), B = ($88, 0.5; $20), C = ($92, 0.5; $16), D = ($96, 0.5; $12), and E = ($100, 0.5; $8). According to the priority heuristic, ED, DC, CB, and BA, because in each of these choices, the lowest consequences differ by less than $10, and probabilities are equal, so these choices are determined by the highest consequences. However, in the choice between A and E, the lowest consequences differ by $16, which exceeds ΔL= $10, so AE, violating transitivity. As long as $16 ≥ ΔL > $4, the LPH LS implies there should be at least one intransitivity in this design, with AE. If ΔL = $10, as in the priority heuristic, then two other violations are also predicted, AD and BE. If ΔL ≤ $4, the LPH LS predicts the transitive order, ABCDE, and if ΔL > $16, it predicts the transitive order, EDCBA.1

1.2  Intransitive preferences in linked designs

The LS models, including the priority heuristic, imply that choices in linked designs will be related. This study uses the two designs described above, and also a third design with choices among the following: F = ($100, 0.5; $24), G = ($100, 0.54; $20), H = ($100, 0.58; $16), I = ($100, 0.62; $12), and J = ($100, 0.66; $8). Note that the levels of lowest consequence match those in the design with A, B, C, D, and E and that probability values match those in the first design, with K, L, M, N, and O. Those two designs are linked in turn by the levels of the highest consequence. These designs with linked levels should show predictable patterns of transitivity or intransitivity, if a person used the same LS model in all three designs.

The stimuli used in these studies with linked levels are listed in Table 1. The designs are named after the variables manipulated: the LH design varies the lowest consequence (L) and the highest consequence (H), the LP design varies the lowest consequence and probability (P), and the PH design varied probability and highest consequence.

For example, suppose that a person conformed to the LPH LS model. If that person showed data consistent with the transitive order ONMLK in the PH design, it means that ΔP ≤ 0.04; and suppose that the same person showed intransitive choices in the LH design consistent with ΔL = $10. In that case, the model implies intransitive data in the LP design such that JI, IH, HG, GF and yet FJ, FI, and GJ. So, if results conformed to this prediction, they would represent successful confirmations of new predictions, and if not, the model(s) that predicted them would be disconfirmed. See Appendix A for all possible linked patterns in the LPH LS model.

1.3  TAX Model

A transitive model that has been fairly successful in describing violations of EU and CPT is Birnbaum’s (1999; 2008b) special Transfer of Attention Exchange (TAX) model. This model represents the utility of a gamble as a weighted average of the utilities of the consequences, but weight in this model depends on the probabilities of the branch consequences and ranks of the consequences in the gamble. This model can be written for gambles of the form G = (x, p; y) where x > y ≥ 0 as follows:

U(G) = 
au(x) + bu(y)
a + b
    (1)

where a = t(p) – ωt(p); b = t(q) + ωt(p), where q = 1 – p and when ω > 0. In this case (ω > 0), there is a transfer of attention from the branch leading to the best consequence to the branch leading to the worst consequence. In the case where ω < 0, weight is transferred from lower-valued branches to higher ones; in that case, a = t(p) – ωt(q); b = t(q) + ωt(q). The configural parameter, ω, can produce risk aversion (ω > 0) or risk-seeking (ω < 0), even when u(x) = x. When ω = 0 and t(p) = p, this model reduces to expected utility (EU). Expected Value (EV) is a special case of EU in which u(x) = x.

When fitting individual data in a suitable experiment, parameters can be estimated from the data. However, for the purpose of making predictions before conducting new studies, a simple version of the special TAX model has been used (e.g., Birnbaum, 2008b): u(x) = x for 0 < x < $150; t(p) = p0.7, and ω = 1/3, where ω = δ/(n + 1), δ = 1, and n = 2 is the number of branches. These have been called “prior” parameters, because they have been used in previous studies to design new experiments and predict modal results with similar participants, contexts, and procedures. Although these are not optimal, they have had reasonable success predicting aggregate results of new studies with American undergraduates who choose among gambles with small gains (e.g., Birnbaum, 2004, 2005, 2008b, 2010).

The TAX model with these prior parameters implies the transitive orders, ABCDE, FGHIJ, and ONMLK. Although the TAX model successfully predicted new results that violated CPT, in the tests of transitivity of Table 1, TAX with these parameters makes virtually the same predictions as CPT with the parameters of Tversky and Kahneman (1992). With other parameters, TAX, CPT, and EU could account for other transitive orders, but these models always imply transitivity. Experiments 2 and 3 also include tests between TAX and CPT.

Transitivity can therefore be considered a critical property of TAX, CPT and EU because these models (with any parameters) cannot account for systematic violations of transitivity. The family of LS models could handle either transitive or intransitive data, so finding transitive preferences would not refute LS models. For example, the LPH LS model with ΔP ≤ 0.04 and ΔL ≤ $4 makes the same transitive predictions for this study as TAX model with its prior parameters. There are critical properties of LS models, however, that can lead to refutation of those models (Birnbaum, 2008a, 2010; Birnbaum & LaCroix, 2008), described next.

1.4  Critical properties of LS models

Birnbaum (2010) considered a general family of LS models in which each person might have a different priority order in which to compare the features; each person might have a different monotonic utility function for monetary prizes and a different subjective function for probability; and each person might have different thresholds for determining if a given subjective difference is decisive. Birnbaum (2010) showed that this general family of LS models implies properties of priority dominance, integrative independence, and interactive independence. In Experiments 2 and 3, we test interactive independence, which can be written:

F = (x , p; y ) ≻ G = (x, p; y) ⇔


F  = (x , q; y ) ≻ G  = (x, q; y).

In these two choice problems, note that F and G share a common probability to win (p), and F  and G  also share a common probability (q). According to this most general family of LS models, a person should either prefer F to G and F  to G  or prefer G to F and G  to F , or be indifferent in both cases, but a person should not shift from F to G  or from G to F  as the common probability is changed, except by random error. To test such a property with real data requires a theory to separate random error from systematic violation.

1.5  Testing algebraic properties with probabilistic data

Testing properties such as transitivity or interactive independence is complicated by the fact that people are not completely consistent in their responses. Different people can make different responses when asked the same question, so we must allow for individual differences. Furthermore, the same person might make different responses when the same choice problem is presented on a later trial, following other intervening trials. It is possible that the person has changed her or his “true” preferences, that responses contain “error”, or both. Exactly how to analyze data containing variability has been the topic of debate (Loomes & Sugden, 1995; Birnbaum & Bahra, 2012; Regenwetter, et al., 2011).

Morrison (1963) reviewed two properties that are implied by certain stochastic choice models such as Luce’s (1959) choice model: Weak Stochastic Transitivity (WST) and the Triangle Inequality (TI). These properties were also viewed as methods for analyzing transitive models with variable data. The TI can be written:

0 ≤ p(A, B) + p(B, C) – p(A, C) ≤ 1

where p(A, B) is the probability to choose A over B. WST can be written:

p(A, B) > ½ and p(B, C) > ½ ⇒ p(A, C) > ½

Morrison (1963) advised that both of these properties should be tested. Tversky (1969) cited Morrison but reported only tests of WST. Tversky’s statistical tests were challenged by Iverson and Falmagne (1985), who noted that Tversky’s tests did not properly allow for individual differences in preference orders (cf., Myung, et al., 2005).

Regenwetter, et al. (2010, 2011) also criticized Tversky’s failure to test the TI, and proposed statistical tests of these properties based on the assumptions that repeated responses to the same choice problem are independent and identically distributed (iid). They argued that, if each person’s responses can be modeled as an iid sample from a mixture of different transitive preferences (so that choice proportions satisfy the linear order polytope, which includes TI), there would be no reason to argue for LS models.

Birnbaum (2011, 2012) questioned Regenwetter, et al. (2011) for not testing the crucial iid assumptions; when iid assumptions are false, neither WST nor TI (nor any analysis of the linear order polytope defined on choice proportions for individual choice items) can be regarded as unambiguous tests of transitivity.

There are two problems: WST can be violated even when a person has a mixture of strictly transitive orders, and the TI (and the linear order polytope) can be satisfied even when a person has a mixture that includes intransitive patterns (Birnbaum, 2011, 2012). These two properties can be more informative when they agree, but Birnbaum (2011) argued that we should also examine response patterns in order to ensure that choice proportions also reflect individual behavior that might in fact change systematically during a study.

A debate between Birnbaum (2011, 2012) and Regenwetter, Dana, Davis-Stober, and Guo (2011) has arisen concerning methods for analyzing variability of choice responses. The approach of Regenwetter, et al. (2010, 2011) analyzes only binary choice proportions based on the assumption of iid, whereas the “true and error” (TE) models analyze relative frequencies of response patterns, based on the assumption that errors are independent.

The true and error (TE) model, as applied by Birnbaum and Gutierrez (2007) and Birnbaum and Schmidt (2008) assumes that different people may have a different patterns of true preferences and that different choice problems may have different error rates. Different individuals might also have different levels of “noise” in their data. This type of model has not been the subject of much debate, because these models assume that behaviors of people tested separately are independent (i.e., that people do not influence each other via ESP).

More controversial is the proposal that TE model be applied to individual data with the assumption that a person might have different “true” preferences in different blocks of trials during the course of a long study (Birnbaum, 2011; Birnbaum & Bahra, 2012). This approach uses the variability of response by the same person to the same item within the same block of trials in order to separate variability due to “error” from “true” intention. This model contradicts the iid assumptions of Regenwetter, et al. (2011), which until recently have been assumed but not tested empirically.

This second type of TE model, called individual true and error theory (iTET), allows that, in a long experiment, a person might have different “true” preferences at the end of the study from those at the beginning. If a person has only one “true” pattern of preferences in all blocks, then iTET model implies that responses will satisfy the assumptions of iid. However, when a person has more than one true pattern (changing systematically during the study), the assumptions of iid will not in general be satisfied in this model (Birnbaum, 2011). The present studies tested these iid properties.

1.6  Overview of tests, results and implications

Experiment 1 found overwhelming evidence against iid. The violations of iid suggest that many if not most participants systematically changed their “true” preferences during the course of the study. Violations of iid mean that we cannot properly restrict our analysis to choice proportions, but we should examine response patterns in order to test properties such as transitivity.

Nevertheless, choice proportions are analyzed for comparison with related theories, such as the priority heuristic, that make predictions at the level of average choice proportions (summarized in appendices). The averaged choice proportions did not agree with this heuristic and not one person had data consistent with it.

If a LS model holds, there can be linked patterns of intransitivity in linked designs. This was the key idea that led to Experiment 1, but as shown below, very few participants showed evidence of intransitive preferences in any of the three experiments and only one person showed intransitivity in two linked designs that might be compatible with a LS model. A further analysis of response patterns in every individual block of data found little evidence that many, if any, people held intransitive patterns as portions of a mixture of strategies.

The property of interactive independence should be satisfied according to all LS models; however, most participants in Experiments 2 and 3 violated this property systematically (as predicted by interactive models such as EU, CPT, and TAX) including even the one participant who showed linked violations of transitivity. The results led to the surprisingly strong conclusion that LS models can be rejected for nearly every participant.

2  Method

Each participant made choices between gambles, knowing that 10 participants would play one of their chosen gambles for real cash prizes. Each gamble was described as an urn containing 100 otherwise identical tickets, which differed only in the prize values printed on them. A ticket would be drawn randomly from the chosen urn to determine the cash prize. Participants were told that any of the choice problems might be selected for play, so they should choose carefully. At the conclusion of the study, randomly selected participants were awarded prizes, as promised.

2.1  Stimuli and designs

Each choice was displayed as in the following example:

First Gamble:
50 tickets to win $100
50 tickets to win $0

OR
Second Gamble:
50 tickets to win $35
50 tickets to win $25

Participants viewed the choices via computer and indicated their decisions by clicking one of two buttons to identify the gamble they would rather play in each choice.

Three linked sub-designs were used to test transitivity (Table 1). The LH design used 5 binary gambles in which probability was 0.5 and in which the Lowest (L) and Highest (H) consequences were varied. In the LP design, the highest prize was fixed to $100 and both probability (P) and lowest consequence (L) were varied. In the PH design, the lowest consequence was fixed to $0 and both probability (P) and highest consequence (H) were varied.

The five gambles within each of the LH, LP, or PH designs could appear as either First or Second gamble, making 5 × 5 = 25 possible choice trials; however, a gamble was not presented with itself, leaving 20 trials in each of these three sub-design. Note that each of 10 distinct choice problems was presented in each of two counterbalanced arrangements in each block.

There were 5 other “filler” sub-designs containing 6 to 48 choices each. These other sub-designs included trials in which a person was asked to choose between gambles with up to five branches (including choices listed in Table 11 of Birnbaum, 2008b), or to choose between gambles and cash prizes to be received for certain. For the purpose of this article, trials in these other designs served as “fillers” that separated blocks of trials. Complete instructions and materials, including the filler tasks, can be viewed at the following URL: http://psych.fullerton.edu/mbirnbaum/Birnbaum\_Bahra\_archive.htm.

2.2  Procedures and participants of Experiment 1

Trials in the three main subdesigns (LH, LP, and PH) were blocked in sets of 25 to 26 choices each. Each block included all 20 trials from one sub-design, intermixed with 5 or 6 fillers, and put in restricted random order. This means that each of the 10 choices was presented twice within each block of trials, with position (first or second gamble) counterbalanced. A block of trials including any of the LH, LP, or PH designs was not presented again until at least 98 intervening trials and at most 175 intervening trials with choices from other designs had been presented.

Participants of Experiment 1 were 51 undergraduates enrolled in lower division psychology at California State University, Fullerton. Participants were tested in a lab via computers. Each participant served in two sessions of 1.5 hours each, separated by one week.

Each person worked alone, viewing instructions and materials via computer, and worked at his or her own pace for the time allotted. Therefore, some participants completed more repetitions than others. In Experiment 1, the limit was 20 blocks of trials, meaning each of the choice problems testing transitivity was judged up to 40 times by each person. For additional detail, see Bahra (2012).

2.3  LS design in Experiments 2 and 3

Experiments 2 and 3 included LH, LP, and PH designs plus additional trials that tested interactive independence, the priority heuristic, and CPT. The LS design consisted of 16 choices. Five choices testing interactive independence were of the form, R = ($95, p; $5, 1 – p) versus S = ($55, p; $20, 1 – p), where p = 0.95, 0.9, 0.5, 0.1, or 0.05. Six others were formed by presenting each of three choices: S = ($99, p; $1, 1 – p) versus R = ($40, p; $35, 1 – p), where p = 0.9, 0.5, or 0.1, with either S or R presented first. There were five additional trials, as follows: R = ($90, 0.05; $88, 0.05; $2, 0.9) versus S = ($45, 0.2; $4, 0.2; $2, 0.6), R+ = ($90, 0.1; $3, 0.7; $2, 0.2) versus S– = ($45, 0.1; $44, 0.1; $2, 0.8), S2 = ($40, 0.4; $5, 0.1; $4, 0.5) versus R2 = ($80, 0.1; $78, 0.1; $3, 0.8), S3– = ($40, 0.2; $39, 0.2; $3, 0.5) versus R3+ = ($80, 0.2; $4, 0.7; $3, 0.1), and G4 = ($99, 0.30; $15, 0.65; $14, 0.05) versus F4 = ($88, 0.12; $86, 0.70; $3, 0.18). These five trials test implications of the priority heuristic and CPT (see Birnbaum, 2008c).

2.4  Procedures and participants in Experiment 2

Experiment 2 was conducted as a replication of Experiment 1 with new participants, except with different filler designs between blocks and the addition of the LS design, which allowed us to test if those people showing signs of intransitive preferences also satisfied a critical property of LS models. In Experiment 2, blocks containing LH, LP, and PH designs (each with 5 or 6 intermixed trials from the LS design) were separated by at least 76 intervening trials, which included different intervening choices from those used in Experiment 1. There were 43 different undergraduates from the same “participant pool” tested with this procedure. Further description of the “filler” tasks, which tested restricted branch independence and stochastic dominance, are described in Birnbaum and Bahra (2012, Study 1).

2.5  Procedures and participants in Experiment 3

Experiment 3 was conducted to investigate two conjectures: First, it was conjectured that if all three transitivity designs were intermixed to make larger and more heterogeneous blocks, it might be more “confusing” to subjects, and this might induce more intransitivity. In the first two experiments, where a block of trials contained 25 trials, it was argued, people might remember preferring A to B and B to C when they were comparing A versus C, so they might obey transitivity because of an experimental demand for consistency. The idea was that by intermixing trials and spreading them out over larger blocks, memory would be overburdened, so intransitive data might be observed. Therefore, trials of all three transitivity designs were intermixed in Experiment 3.

Second, it was argued (Regenwetter, et al., 2011) that if trials from one design are separated by 3 intervening “filler” trials, responses might satisfy iid, presumably also due to the burdens of memory. Therefore, order was constrained in Experiment 3 such that any two trials from the LH, LP, or PH designs were separated by at least 3 trials from other designs. Perhaps these procedures would “help” iid to be satisfied.

Each block of Experiment 3 consisted of 107 trials (including 20 trials of the LH design, 20 trials of the PH design, 20 trials of the LP design, 16 trials of the LS design, and 31 other trials consisting of choices problems like those in Birnbaum, 2008b). Following a warmup of four “filler” trials, each pair of trials from any of the LH, LP, or PH designs was separated by at least 3 intervening trials from other designs. Each block of 107 mixed trials was separated by a separate “filler” task with 57 trials involving choices between three-branch gambles, with equally likely consequences. Experiment 3 used 42 undergraduates from the same pool, who served in two, 1.5-hr sessions, one week apart, and who completed at least 10 blocks. Materials from Experiment 3, including, the filler task, can be viewed from the following URL: http://ati-birnbaum-2009.netfirms.com/Spr\_2010/thanks3.htm.

3  Results

3.1  Data reliability and consistency

Each of the ten basic choices in each of the LH, LP, and PH designs was presented twice in each block of trials, with positions counterbalanced. We define within-block consistency as the number of consistent choices out of 10 in each block, which required the participant to push opposite buttons for the two versions of each choice. If a person “went to sleep” and clicked the same button throughout a block, within-block consistency would be 0; if a person clicked buttons randomly, expected consistency would be 5, and if a person made perfectly consistent preferences (appropriately clicking opposite buttons), this index would be 10 (100%).

Within-block consistency was apparently high in the first two experiments; mean consistencies were 86% and 91% in Exps 1 and 2, respectively). The least consistent individuals in Exps 1 and 2 had self-agreements of 67% and 73%, respectively. Similar figures were found within each subdesign; mean within block consistency was 86%, 85%, and 87% in LH, LP, and PH designs of Exp 1, and 91%, 84%, and 86% in Exp 2, respectively. In Exp 3, where each block had 107 mixed choices, within-block consistency was 77%.

We defined between-block consistency as the mean number of consistent responses out of 20 choices between every pair of trial blocks. If a participant completed 20 blocks of trials, for example, this person judged each of the 10 choices 40 times, and there are 190 pairs of blocks (20*19/2) for which the number of agreements can be counted. Comparing two blocks of trials, if a person made the same decisions in all 20 choice problems, the score would be 20; if a person randomly pushed buttons; the expected score would be 10 (50%), and the lowest score possible is 0, if a person made exactly opposite choices on all 20 trials. Note that if a person used the same button on all 20 responses in two blocks (which would produce within-block consistency of 0), between block consistency would be 20 (100%). If a person had a response bias, for example, clicking button 2 when unsure or indifferent, such a bias would increase between-block consistency and decrease within-block consistency.

We found that mean between-block consistency was significantly lower than within-block consistency: 80%, 84%, and 75% in Exps 1, 2, and 3 respectively, t(50) = 6.19, t(42) = 7.13, and t(41) = 4.26.


Table 2: Raw data from Case #134 in the LH, LP, and PH Designs. Day indicates the day on which the participant completed each block, denoted “blk”. “Order” indicates where all 20 responses in a block were perfectly consistent with a transitive order. Note that all 60 responses are opposite between Block 7 and Block 15.
DayblkLH DesignLH OrderLP DesignOrderPH DesignPH Order
1121112111222121112222 22222212212211221211 22221222112221122111 
1222221121111222121121 21221222212211122221 11112111221222122222 
1311122111122122212222 12122111221122212212 11211112112221122111 
1421212111222122212222 11122211221122112212 22221222122211121111 
1511112111221122212222ABCDE22111222222211121111 22221222112211111111 
1611112111221122212222ABCDE12221222112211121111 22221222112211121111ONMLK
1711112111221122212222ABCDE22221222112211121111JIHGF22221222112211121111ONMLK
8811112111221122212222ABCDE11112121222211121111 22221222112211121111ONMLK
8911112111221122212222ABCDE12111112212211122211 22221222112211121111ONMLK
81011112111221122212222ABCDE11112111221122212222FGHIJ22221222112211121111ONMLK
81122111212222221122122 11112121221122212222 11212111221122212222 
81222221222112211121111EDCBA11112111221122212222FGHIJ11112111221122212222KLMNO
81322111222212211121211 11112111221122212222FGHIJ11112111221122212222KLMNO
81412221212222222222222 11112111221122212222FGHIJ11112111221122212222KLMNO
81522221222112211121111EDCBA11112111221122212222FGHIJ11112111221122212222KLMNO
81622221222212211122111 11112111221122212222FGHIJ11112111221122212222KLMNO
81722211222112211121111 11112111221122212222FGHIJ11112111221122212222KLMNO
81822221222112211121111EDCBA12221122121121222222 11112111122222212222 
81922121121122121212112 12122212222222222222 11112111221122212222KLMNO
82022221222111122122112 21111221211221221222 21122111221122212122 

3.2  Violations of stochastic independence and stationarity

Examining individual data of Experiment 1, we found a surprising result: Some individuals had exactly opposite responses on 20 out of 20 choices between two trial blocks and had perfect within-block consistency on both blocks. The probability of observing this result, assuming iid is as probable as predicting the exact sequence of 20 tosses of a fair coin: less than 1 in a million! Yet 10 people out of 51 (#101, 106, 109, 113, 124, 130, 134, 141, 145, 149) showed such patterns in Exp 1, and most of these showed multiple instances of perfect reversals in their data. In addition, three other people showed reversals of 19 out of 20 choices, which has a probability less than 1 in 50,000. Such results mean that the assumptions of iid are seriously and systematically violated.

Table 2 shows raw data for Participant #134, who showed complete reversals in all three designs. Responses to the 20 choice problems are listed in the LH design in the order: AB, AC, AD, AE, BA, BC, BD, BE, CA, CB, CD, CE, DA, DB, DC, DE, EA, EB, EC, ED. The integers 1 and 2 indicate responses indicating preference for first or second gamble, respectively. Entries under the columns labeled “order” indicate cases where all 20 responses in a block are perfectly consistent with a transitive order. This person started the experiment with three trial blocks showing inconsistency, but on the seventh block, this person finished the first day with all 60 responses perfectly consistent with the transitive orders, ABCDE, JIHGF, and ONMLK.

Participant #134 began the second session (day 8) with the same behavior in the LH and PH designs, but the LP data were different; by the 10th block of trials, all 60 responses were now perfectly consistent with the orders, ABCDE, FGHIJ, and ONMLK. During the 11th block, data were not perfectly consistent in any of the designs, but on the 12th and 15th blocks, data were now perfectly consistent with EDCBA, FGHIJ, and KLMNO, exactly the opposite of that shown at the end of the first day. The odds of a single such perfect reversal, assuming iid, of 60 trials is less than one in a million cubed!

Such dramatic and surprising results from Exp 1 led us to conduct Exp 2 as a replication with different “filler” tasks between blocks and with new participants. In Exp 2 there were 7 of 43 participants who showed at least one such complete reversal of 20 responses (#201, 221, 235, 212, 222, 230, and 232); an additional 4 showed 19 reversals between at least two blocks.

In Experiment 3, where all three designs were intermixed in blocks of 107 trials, one person (#334) showed a complete reversal in the LP design. Summed over the three studies, we observed 410 instances of perfect reversals of 20 responses between blocks. So many “1 chance in a million” outcomes cannot be reconciled with the assumptions of iid.

These cases with perfect reversals involve data that are so clean and response patterns that are so different that it is easy to detect obvious and systematic changes in preferences between blocks. Such findings suggest that there might be subtler cases where people change between similar patterns of preference or where responses contain enough variability that one could not spot violations of iid without a statistical tool to detect them.

Birnbaum (2012) devised two statistical tests of iid based on the Monte Carlo procedure suggested by Smith and Batchelder (2008): One test uses the variance of preference reversals between pairs of trial blocks and the other uses the correlation between preference reversals and the separation between blocks (which is correlated with the intervening time between blocks). These tests, summarized in Appendix B, show that most participants in all three studies had significant violations of iid. In Exps 1 and 2 there were six tests of iid for each person (variance and correlation methods in LH, LP, and PH designs). We found that only 3 out of 51 and only 4 of 43 participants did not have at least one violation of iid significant at the .01 level of significance in Exps 1 and 2, respectively.

Only 4 of 42 in Exp 3 did not have at least one of two tests significant at the .01 level. These results show that the assumptions of iid must be rejected as empirical descriptions. Violations of iid suggest that people are changing their “true” preferences during a study, in which case it could easily be misleading to analyze only marginal choice proportions. Instead, we should examine response patterns.


Table 3: The frequency of consistent, modal response patterns in LH, LP, and PH designs. To be consistent, the participant had to have the same modal response pattern, over repetition blocks, in both ways of presenting the choices. Patterns 11112 and 22221 are intransitive. There were 51, 43, and 42 participants in Experiments 1, 2, and 3 with three designs each; only 7 cases out of 333 consistent modal patterns were intransitive.
LH PatternExp 1Exp 2Exp 3Total
1111125191054
111120000
others1236
222211 (#120)1 (#214)1 (#311)3
2222214161141
LP PatternExp 1Exp 2Exp 3Total
1111127221059
111120000
others0213
222211 (#125)1 (#214)02
2222216141949
PH PatternExp 1Exp 2Exp 3Total
1111116121038
1111201 (#239)1 (#309)2
others0000
222210000
2222230252176

3.3  Analysis of modal response patterns

According to the family of LS models, it is possible to prefer AB, BC, CD, DE, and yet prefer EA. This pattern is denoted 11112, where 1 (or 2) represents a preference response for the alphabetically higher (or lower) labeled gamble, in Choices AB, BC, CD, DE, and AE, respectively. The opposite pattern, 22221, is also intransitive. All other patterns for these five choice problems are compatible with transitivity.

In each block of trials testing transitivity, there are two such tests, each based on 5 choice problems, where the positions of the gambles are reversed in the two tests. For each person, we determined the most frequent response patterns for these five choice problems separately for each presentation order. Out of 408 possible cases (136 participants by 3 designs), 333 cases were consistent; that is, the same modal pattern was observed in both presentation arrangements.

The number of participants who showed each of the modal response patterns are shown in Table 3, for consistent cases in the LH, LP, and PH designs, respectively. There were only 7 matrices (involving just 6 participants) with intransitive, consistent modal patterns; 7 cases out of 333 represent only about 2%. Cases were numbered starting with #101, 201, and 301 in the three experiments, respectively, and case numbers for those people showing consistent modal violations of transitivity are listed in Table 3. Only one person (#214) showed intransitivity in two linked designs: 22221 and 22221 in LH and LP designs. This case will be reexamined later.

3.4  Analysis of the Priority Heuristic

The priority heuristic implies the patterns, 22221 and 11112 in Table 3 for LH and PH designs, respectively. No consistent case showed these modal patterns, so no one obeyed the predictions of the priority heuristic.

The priority heuristic was proposed as a theory to describe the process that (most) people use when making choices (Brandstätter, et al., 2006). It is supposed to fit modal preferences, averaged over participants. Averaging our data (see Appendix C), the median response proportions are perfectly consistent with both WST and the TI. The averaged data agree with the transitive orders implied by the TAX model with its prior parameters: ABCDE, FGHIJ, and ONMLK; i.e., 11111, 11111, and 22222, in designs LH, LP, and PH, respectively.

As shown in Appendix C, the priority heuristic correctly predicted the most often chosen gamble in the averaged data in only three out of ten choice problems in each sub-design. By predicting only 9 of 30 modal choice proportions correctly, this model performed significantly worse than a random coin toss, which would have a binomial probability of .98 of scoring 10 out of 30 or higher. Therefore, the priority heuristic not only failed to fit the data of any individual, it also failed to describe the averaged data in this study.


Table 4: Percentages of all response patterns in LH, LP, and PH Designs. Column sums may differ from 100, due to rounding.
LH DesignExp 1Exp 2Exp 3
11111393921
11112101
others372954
22221324
22222202920
LP Design   
11111404226
11112111
others282341
22221443
22222273130
PH Design   
11111222319
11112222
others272040
22221213
22222475436

3.5  Individual response patterns

The finding in Table 3 that 98% of individual modal response patterns are transitive does not rule out the possibility that some individuals might have intransitive patterns of preferences as “true” patterns in a mixture of response patterns. In order to explore this possibility, we tabulated all response patterns (see Appendix D). The proportions are shown in Table 4, which shows that intransitive response patterns (11112 and 22221) amounted to 5% or less of all individual response patterns in all three designs of all three experiments. Because some of these responses could occur by random error, this low rate of intransitivity of individual response patterns provides little support for the notion that more than a small number have “true” intransitive patterns as part of a mixture of response patterns. A more detailed analysis is presented in Appendix D, which describes the search for individuals who might have intransitive patterns as secondary or tertiary patterns in a mixture. Appendix H further analyzes these response patterns with respect to iid and TE models.

3.6  WST and TI

Whereas Tables 3 and 4 analyze response patterns for five of the choice problems, WST and TI can be examined for all 10 choice problems, which might detect other violations of transitivity besides those implied by LS models.

Violations of iid (Appendix B) cast doubt on any analysis that focuses strictly on marginal choice proportions, including tests of WST and TI. Nevertheless, we examined WST and TI as a third tactic to search for evidence of intransitivity. There were 136 participants with 3 matrices per person, making 408 data matrices; of these, only 18 matrices (4.4%) violated (were not perfectly consistent with) both WST and TI (In LH, #120, 126, 137, 140, 151, 214, and 311; in LP, #102, 122, 125, 214, and 239; in PH, #137, 147, 202, 239, 309, and 338). If one were to apply statistical tests (a dubious procedure given the violations of iid), some of these 18 cases (out of 408) might be declared “nonsignificant;” but in the big picture, it matters little whether the rate of violation of WST and TI is 4.4% or, say, 2%. Further details are in Appendix E.


Table 5: Analysis of Participants #125, #214, and #309. LH and LH2 show the response patterns for choice problems AB, BC, CD, DE, and AE when the alphabetically higher gamble was presented first or second. The patterns, 22221 and 11112 are intransitive (bold font).
S #125     
dayblkLHLH2LPLP2PHPH2
11121112111122211222112222222222
12111111211122221222222222222222
13121112111122221222112222222222
14111112111122221222112222222222
15121112111122211222222222222222
16111111111122221222112222222222
87111111111122221222212222222222
88111111111122221222212222222222
89111111111122221222212222222222
810111111111122221222212221222222
811111111111122221222212222222222
812112111111122221222222222222222
813111111111122221222212222222222
814111111111122221222212222222222
815112211111122211222212222222222
  
S #214     
dayblkLHLH2LPLP2PHPH2
11211212122121211212112222222222
12222222222122221222212222222222
13222222222122221222212222222222
14111112111122221222212222222222
85222212222122221222222222222222
86222212222122221222212222222222
87222222222122221222221222222221
88122112222122221222212222222222
89222212222122221222212222222222
810222212212122221222222222222222
811222212222122221222212222222222
S #309     
dayblkLHLH2LPLP2PHPH2
11111211111121111211111222211222
12111111111111111111111211212222
13111111111111111111111112211112
84111111111111111111111111111111
85111111111111111111111111111111
86111111111111111111111111111111
87111111111111111111111111211112
88111111111111111111111111211112
89111111111111111111111111211112
810111111111111111111111111211112

3.7  Intransitive individuals

Because violations of transitivity (by any of the definitions) are so rare in these data, it might be tempting to conclude that no one is ever intransitive. However, we think that such a conclusion is too strong for two reasons: First, it argues from failure to reject the null hypothesis to its “truth”. Second, some intransitive cases appear to be systematic. Table 5 shows response patterns (for the five choice problems of Table 3) for Participants #125, 214, and 309 in each block. Responses are shown for each block in each of two sessions (days), with responses reflected so that identical numbers represent consistent choices. Participant #125 shows evidence of intransitivity in the LP design, showing the exact, intransitive response pattern 22221 in 20 of 30 presentations, and showing the same intransitive pattern 7 times in both versions within a block.

One might argue that #125 was transitive in the LP design with a “true” pattern of 22222, but responded randomly on the last choice, which produced the modal pattern 22221. But we need to explain why, 27 out of 30 times, this person chose F over J (a response of 1 for the last choice listed); the binomial probability of 27 or more out of 30 with p = ½ is less than .00001. This binomial calculation assumes a single “true” pattern (22222) and independence of responses both within and between blocks.

A more complex analysis by means of the TE model (see Appendix F) allows all 30 transitive “true” patterns (but no intransitive ones). Fitting this more general model, the probability to observe the pattern of 22221 both times in a block is estimated to be only 0.15, which under the weaker independence assumptions of the TE model yields a probability of finding 7 or more repeated patterns of 22221 (out of 15 blocks) of only p = .003). So even with this mixture model, these data are unlikely to arise from such a transitive model.

This response pattern for #125 in the LP design, 22221, would be consistent with LPH, LHP, or HLP LS models, if $16 ≥ ΔL > $4. According to these respective LS models, however, #125 should have shown a pattern of 22221, 22221, or 22222 in the LH design, respectively. Instead, #125 had the modal response pattern of 11111 in the LH design (also 20 of 30 times, with 8 repeats), which requires ΔL ≤ $4 under any of these three models, contradicting the behavior in the LP design. Therefore, we cannot use any of the LS models to connect the modal response patterns of Case #125 in these two linked designs. So even if we conclude that Case #125 was truly intransitive in the LP design, the results in the LH design contradict the compatible linkages of the LS models.

Participant #214 is the only case in which a person had intransitive modal data in two linked designs that might be consistent with a LS model. This person showed the modal pattern 22221 in both the LH and LP designs and the transitive pattern, 22222, in the PH design. These modal patterns of behavior (22221, 22221, and 22222 in LH, LP, and PH Designs) are consistent with the LPH LS model with $16 ≥ ΔL > $4 and ΔP ≤ 0.04.

If we argue that #214 was truly transitive with “true” patterns of 22222 in both LH and LP conditions, we need to explain why this person repeated the exact 22221 pattern on eleven blocks out of 22 opportunities and why the last choice is “1” 19 times out of 22 in the LH condition, and 19 of 22 in the LP task. Suppose the probability of choosing “1” in the last choice is 0.5; if so, the binomial probability to show 19 or more out of 22 is 0.0004, so it is unlikely that two sets of such data arose from true patterns of 22222, combined with independent random responding on the last choice. Case #214 is the only case of intransitive behavior in more than one design consistent with a single LS model. However, this same person violated a critical property of LS models, as shown in the next section, as did most of the other participants.

3.8  Testing interactive independence

The LS design of Experiments 2 and 3 provides critical tests of the family of LS models. Four tests of interactive independence (each consisting of two choices) per block of trials were constructed from the LS design. For example, consider these two choice problems: R = ($95, .95; $5) versus S = ($55, .95; $20) and R  = ($95, .10; $5) versus S  = ($55, .1; $20).2

For each of four tests, there are four possible response patterns, SS , SR , RS , and RR  in each block. According to any LS model, a person should prefer either S and S  or R and R ; that is, SS  and RR . With any mixture of LS models, a person might show a mixture of these two response patterns, but should not switch systematically from R in the first choice to S  in the second choice, denoted the RS  pattern. TAX with its prior parameters, implies this RS  reversal.

Consider again Case #214, whose modal data conformed to the LPH LS model in two linked designs. This person completed 11 blocks of trials with 4 tests of interactive independence each, making 44 possible tests. Out of 44 tests (two choice problems per test), this person had the exact response pattern of RS  in 43 of 44 tests. Therefore, the data of Case #214 cannot be represented by any LS model or mixture of LS models.

In Experiments 2 and 3, there were just four cases that showed consistent evidence of intransitivity: #214, 239, 309, and 311. For these cases, the scores were 43 to 0, 27 to 0, 11 to 0, and 48 to 0, comparing RS  reversals (predicted by interactive models) versus opposite reversals, SR , respectively. Three other cases (from Exps 2 and 3) were identified with partial indicators of intransitivity: #202, 218, and 338. The scores for these cases on the tests of interactive independence are 37 to 0, 33 to 0, and 8 to 0, respectively. So even for those cases that seem most promising for evidence of intransitivity, the data refute interactive independence, which is implied by any LS model or mixture of LS models.

Most individuals, including those whose data appear compatible with transitivity, showed evidence of interaction: Out of the 85 participants in Experiments 2 and 3, there were 79 (93%) who had more response patterns of RS  against only 2 who had more of the opposite reversal and only 4 who had equal numbers or no reversals. Summed over participants and blocks, there were 1807 blocks with the RS  pattern compared to only 98 with the SR  pattern. Interaction rules out all LS models.

Another test from the LS design rules out a sub-class of LS models including the priority heuristic. Any person who uses a LS, starting with the four variables of the priority heuristic (lowest consequence, probability of the lowest consequence, highest consequence, probability of highest consequence), considered in any order, should prefer G4 = ($99, 0.3; $15, 0.65; $14, 0.05) over F4 = ($88, 0.12; $86, 0.7; $3, 0.18), if ΔL and ΔH ≤ $11 and ΔP ≤ 0.13). Instead, 84% of participants chose F4 over G4 more than half the time. If we retain a LS starting with any of these four attributes, we must conclude that ΔL > $11, ΔH > $11 and ΔP > 0.13, contrary to published parameters needed to account for previous data.

In order for LPH, LHP, and HLP LS models to mimic the transitive predictions of the prior TAX model (which are the most commonly observed patterns in the data), these LS models all require ΔL ≤ $4. These are the only LS models that mimic the TAX model this way, but we must reject them for those people who systematically prefer F4 over G4, since that requires ΔL> $11, which contradicts the assumption (ΔL ≤ $4) needed in order to mimic that transitive model’s predictions.

3.9  Tests of Cumulative Prospect Theory and the Priority Heuristic

Also included in the LS design were direct tests of CPT that also test the priority heuristic. For any monotonic utility function and any probability weighting function, CPT implies that if R = ($90, 0.05; $88, 0.05; $2, 0.9) ≻ S = ($45, 0.2; $4, 0.2; $2, 0.6) ⇒ R+ = ($90, 0.1; $3, 0.7; $2, 0.2) ≻ S– = ($45, 0.1; $44, 0.1; $2, 0.8). Note that R+ stochastically dominates R, and that S stochastically dominates S–. CPT therefore allows the response pattern SR+ but not the opposite, RS–, which is implied by TAX with its prior parameters (proofs in Birnbaum, 2008c).

The LPH LS and the priority heuristic imply that a person should choose SR and R+S–, as long as ΔP ≤ 0.30, so the priority heuristic implies the SR+ pattern that is also compatible with CPT. The PHL and PLH LS models with ΔP ≤ 0.30 also imply the same pattern. The HLP, HPL, and LHP LS models imply the pattern RR+ when ΔH ≤ $45. These parameter ranges are extremely large and include by a wide margin plausible values.

There were two tests of this type per block in Experiments 2 and 3. In the two tests, 38 of 43 and 35 of 42 participants in Experiments 2 and 3, respectively, showed more response patterns of RS– than of the opposite, against only 4 and 4 who showed more of the SR+ pattern compatible with CPT and the priority heuristic. These findings rule out CPT and the priority heuristic as well as the other LS models (with wide parameter ranges) for those participants who systematically show the SR+ pattern. Additional results in the LS design, including individual results, are presented in Appendix G.

4  Discussion

Our first experiment was initially designed to test whether those participants who showed evidence of intransitive behavior consistent with use of a LS model in one design would show evidence of linked intransitivity between designs. However, we were surprised by two results from that first study: First, few participants showed plausible evidence of intransitivity in even one design, and no one in that study had consistent evidence of linked intransitivity in two designs.

Second, several individuals completely reversed their preferences between blocks of trials, which refutes the assumption of iid that is required for meaningful analysis of marginal choice proportions, averaged over response patterns. These findings led to a second experiment with new participants and new “filler” tasks between blocks, which also included tests of critical properties of LS models.

The second experiment confirmed that some people completely and perfectly reversed preferences between blocks. Because this behavior has less than one chance in a million under the assumptions of iid, we must reject that assumption. Evidence of intransitive behavior was again quite minimal.

The third experiment was an attempt to alter our procedures more drastically in an attempt to “confuse” participants by intermixing many different types of trials within blocks and by including multiple “fillers” between related items in order to put a greater burden on memory, which was conjectured as the reason that people behaved transitively. It was suggested that these changes in procedure might also produce better satisfaction of iid. Although these procedures increased “error” and reduced the incidence of perfect reversals, they did not prevent them, nor did these changes in procedure increase the incidence of violations of transitivity. Targeted statistical tests indicated that iid was violated strongly in all three studies by all but a very small number of participants.

When iid can be assumed, it means that an investigator can simplify data analysis by examining only choice proportions. But when iid is dubious, it means that we need to also examine response patterns because choice proportions could easily misrepresent individual data. When testing transitivity, it means that choice proportions can appear transitive when the person’s data are perfectly intransitive and it means that choice proportions can appear intransitive when every single response pattern by the person was transitive.

In a search for intransitive patterns of the type consistent with LS models, only a few cases gave credible evidence of intransitivity. However, these cases also showed evidence of violation of critical properties of LS models, including systematic violation of interactive independence. Other tests led to contradictions in the value of difference thresholds required by LS models to handle the data.

Only one person showed intransitive behavior in two designs that could be linked by a LS model. Case #214 showed data consistent with the LPH LS model with $16 ≥ ΔL > $4 and ΔP ≤ 0.04. However, this same person chose F4 over G4 100% of the time, which means that ΔP > 0.13, contradicting the LS model that links these two designs. And this person also systematically violated the critical property of interactive independence 43 times in 44 tests, which means that no LS model can account for this person’s data.

Had we tested only transitivity in separate designs, we would have concluded that cases of intransitive preference are rare. Such findings might modify our assessment of the incidence of this behavior. Some studies claimed evidence of systematic violations (e.g., Tversky, 1969; Myung, et al., 2005) and others claimed that “significant” violations of transitivity might be due to chance (Regenwetter, et al., 2010). Based on these new data, the estimated incidence of violation of transitivity in these designs is below 5%, which is compatible with recent studies with PH designs.

Because LS models can handle transitive response patterns as well as intransitive ones, and because studies done to date have examined only a tiny region of the space of all possible sets of choice problems, evidence concerning the incidence of violations of intransitivity says very little about the empirical standing of the class of LS models and it says little about the general validity of transitivity in the infinite space of all choice problems. The failure to find predicted intransitivity might mean only that the researchers did not yet do the right study.

4.1  Refutation of LS models

However, by using linked designs and by including critical tests of the LS models, we can reach much stronger conclusions regarding the LS family; namely, these models can be rejected as descriptive for most people, including even those who appeared to show indications of intransitivity as well as for those whose data appear to be transitive. These findings agree with other tests of critical properties of LS models (Birnbaum, 2010; Birnbaum & Gutierrez, 2007; Birnbaum & LaCroix, 2008)

If those few cases of systematic intransitivity we observed are “real” (and not due to statistical coincidence), then some other origin must be sought to account for them besides the family of LS models. One possibility that has been suggested is that people use an interactive, integrative model but have a tendency to “round off” via editing (i.e., they assimilate subjective values of attributes that are similar) in a choice problem before applying an interactive, integrative model (Kahneman & Tversky, 1979). Such a model could produce intransitive choices and also violate the critical property of interactive independence (Birnbaum & Gutierrez, 2007).

This “rounding” or “editing” model should also cause linked violations as long as the rules for rounding stay the same in all designs; if so, it might describe the data of Case #214, who was the only case showing evidence of linked intransitivity in two designs, but not Case #125, whose intransitive data in one design contradicted the modal pattern in another design under any such interpretation. Although the “editing” operations were originally proposed as general descriptions, only one case (out of 136) appears to call for this “rounding” rule. Systematic violations of the editing rules of cancellation and combination have been observed in other studies (Birnbaum, 2008b), so the empirical status of the editing rules remains doubtful.

4.2  Refutation of the Priority Heuristic

These experiments were designed to produce robust, linked violations of transitivity if a person used the priority heuristic. The priority heuristic is a variant of LPH LS, with specified parameters that are part of the theory. As Birnbaum (2008a) noted, the optimal parameters for this model to describe certain published data are indeed close to the values postulated by Brandstätter, et al., (2006). However, neither averaged choice proportions nor individual data of any person agreed with the predictions of the priority heuristic. Furthermore, violations of interactive independence refute the priority heuristic along with the other LS models.

These failures of priority heuristic to predict new data are consistent with findings of other recent studies that tested other implications of this heuristic (Birnbaum, 2008a; 2010; Birnbaum & Bahra, 2012; Birnbaum and LaCroix, 2008; Fiedler, 2010; Gloeckner & Betsch, 2008; Gloeckner & Herbold, 2011; Hilbig, 2008; Rieskamp, 2008).

In response to previous failures of the priority heuristic, Brandstätter, Gigerenzer & Hertwig (2008) proposed that the priority heuristic is preceded by use of an “adaptive toolbox” of other procedures for comparing risky gambles. These other processes were proposed to handle cases where the priority heuristic was refuted by experiments designed to test its implications. For example, they suggested that the model does not apply when there is a large discrepancy in expected value (a ratio exceeding 2), when there is a no conflict resolution, when there are branches that might be cancelled, when two or more branches lead to the same consequence, etc. However, this study contains none of the “triggering conditions” yet postulated to invoke the other heuristics. The gambles compared in each set (Table 1) are very close in expected value, choices between them do not have “no conflict” resolutions, and all gambles have exactly two branches. None of the excuses yet published provide a reason for the model to fail in this study.

4.3  Refutation of CPT

The LS design of Experiments 2 and 3 also included individual tests of CPT and the priority heuristic. These tests extend previous findings (Birnbaum, 2008c; Birnbaum, 2010) and show that, analyzed at the level of individuals, the majority show systematic violations of CPT as well as of the priority heuristic. Because the property tested does not assume any specific functional form of the value function on money and it does not assume any particular probability weighting function, the refutation of CPT holds for all parametric versions of that model. This evidence against CPT is consistent with other studies that found systematic violations of that model (Birnbaum, 1999, 2004, 2008b, 2008c; Birnbaum & Bahra, 2012).

4.4  Refutation of iid assumptions

The present data show extremely strong evidence against iid. These violations were found even in Experiment 3, where multiple fillers separated related trials within blocks and more than 50 intervening trials separated blocks. Therefore, the assumption of iid should be considered as a dubious basis for determining whether or not formal properties in choice data satisfy structural properties such as transitivity.

The refutation of iid creates difficulties for the analysis of individual choice proportions, rather than response patterns. Regenwetter, et al. (2010, 2011) proposed that marginal choice proportions (averaged over response patterns) could be used in a general method for analyzing algebraic models with probabilistic data. However, the overwhelming and extreme violations of iid indicate that this method might, in principle, lead to wrong theoretical conclusions as well as erroneous statistical results.

There are two general forms of the TE model that require weaker assumptions than iid. These models typically violate iid, except in special cases. In iTET, a person is assumed to have the same “true” preferences within a block of trials, but it is allowed that a person might change “true” preferences from block to block. This model implies that iid can be violated within a person, if that person changes systematically during the study.

In a sense, the debate between the methods of Regenwetter, et al. (2011) and of Birnbaum (2011) is a debate about how often a person might change “true” preferences. The method of Regenwetter, et al. (2011) assumes that responses are resampled independently (“true” preferences can change) between every pair of trials, as long as there are several intervening filler trials, whereas the TE approach of Birnbaum (2011) assumes that a person’s true preferences last longer and are theorized to be constant within a block of trials. They are allowed to change between blocks.

In the TE models, iid occurs only in special cases, such as when a person maintains only one “true” preference pattern throughout a study. Because the TE model can allow iid to be satisfied or violated, we think the Regenwetter, et al. iid assumptions are stronger than those required by or implied by the TE model. Trials within the same block and between blocks are assumed to be independent in the iid approach, whereas the TE model assumes only that errors within and between blocks are independent, allowing choices within blocks to be dependent.

When the TE model holds, it can provide more information than is available when iid holds: one can estimate the distribution of “true” preferences in a mixture, whereas in the method of Regenwetter, et al. (2011) one can test mixture models but one cannot discover the distribution of preferences in a person’s mixture. A practical difficulty of the TE model is that more data are required in order to fit this model to the data.

The correlations between behavior in different blocks represent a problem for both iid models and for a sub-class of TE models in which “true” choice patterns are re-sampled independently between blocks. Instead, the present data appear more consistent with the idea that a person follows a model in which parameters change gradually but systematically throughout a study. For example, parameters of the TAX model might change gradually via a random walk from trial to trial and block to block.

It would be useful to produce a statistical method that detects when a person changes “true” preferences; such a test might provide a more accurate model and also allow one to compare the assumptions of iid and TE as special cases of a more general model. According to the iid models, this test should identify that people change “true” preference between every trial (or that they never change), and according to the TE models, this test should indicate that people change true preferences only between blocks.

The finding that iid assumptions are violated agrees with Birnbaum’s (2012) reanalysis of data from Regenwetter, et al. (2011), which concluded there were significant deviations from iid in those data as well. By using two repetitions of each choice problem within each block, and by separating blocks by more than 50 trials, the present studies provide stronger tests of iid than were possible in that study, where each choice problem was presented only once per block and only three trials separated blocks.

4.5  Does transitivity hold everywhere?

Because so few “significant” violations of transitivity have been found in recent studies, including this one, some might argue that they should be dismissed as due to chance. If one uses a 5% level of significance, one expects 5 cases per hundred to be “significant” by chance, so finding a small number of “significant” violations of transitivity does not refute the null hypothesis that transitivity holds for everyone.

But even if one can retain the null hypothesis, it does not mean that the null hypothesis has been proved to be true, and there may indeed be some people who truly violate transitivity. Those particular individuals who significantly violated transitivity might continue to do so if they were tested again. A new study might discover stimuli in which violations would be more apparent. Another procedure might be found in which transitivity is easier to detect. Therefore, despite the weakness of evidence against transitivity in the literature, we think the case for transitivity is still open.

4.6  Conclusions

In contrast, the cases against the priority heuristic, the family of LS models, CPT, and assumptions of iid are quite strong: This study found significant and systematic violation of all four of these theoretical ideas. We found that data systematically violated the predictions of the priority heuristic and no one satisfied them. Only one person showed intransitivity in two designs that could be linked via a LS model; and that person (along with the majority of others) also showed systematic violations interactive independence, a critical property of LS models. Tests of CPT with any monotonic value and probability weighting functions led to systematic violations by most individuals. Finally, tests of iid showed extremely strong violations indicating that people are likely changing their true preferences during a long study.

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Appendix A: Analysis of the LPH Lexicographic Semiorder

In the LPH LS model, the person is assumed to compare first the lowest consequences (L), then the probabilities (P), then the highest consequences (H). Table A.1 shows the predicted patterns of behavior for the LPH LS in the LH design for choices AB, BC, CD, DE, and AE; in the LP design for FG, GH, HI, IJ, and FJ; and in the PH design for KL, LM, MN, NO, and KO, respectively. The numbers 1 and 2 refer to preference for the alphabetically higher or lower alternative, respectively; and “?” designates that the model is undecided. Each row shows the results under different ranges of threshold parameters. According to the priority heuristic, $4 < ΔL ≤ $16 and 0.04 < ΔP ≤ 0.16, so the predicted patterns are 22221, ????1, and 11112 in the three designs, respectively. Other transitive patterns (e.g., 22111) are possible if people compare subjective values of the stimulus attributes, as in Footnote 1.

Table A. 1. Predicted preference patterns in LPH LS model.

ParametersStimulus Designs
ΔLΔPLHLPPH
ΔL ≤ $4  ΔP ≤ 0.04  11111  11111  22222
ΔL ≤ $4  0.04 < ΔP ≤ 0.16  11111  11111  11112
ΔL ≤ $4  0.16 < ΔP  11111  11111  11111
$4 < ΔL ≤ $16  ΔP ≤ 0.04  22221  22221  22222
$4 < ΔL ≤ $16  0.04 < ΔP ≤ 0.16  22221  ????1  11112
$4 < ΔL ≤ $16  0.16 < ΔP  22221  ?????  11111
$16 < ΔL  ΔP ≤ 0.04  22222  22222  22222
$16 < ΔL  0.04 < ΔP ≤ 0.16  22222  22221  11112
$16 < ΔL  0.16 < ΔP   22222  ?????  11111

Appendix B: Testing assumptions of independence and identical distribution (iid)

Birnbaum (2011, 2012) noted that the TE model implies iid only in the special case when a person has only a single “true” preference pattern; if a person changes from one “true” pattern to another from block to block, iid can be violated.

Birnbaum (2012) devised two tests that use Monte Carlo simulations suggested by Smith and Batchelder (2008). Both tests begin by computing the average number of preference reversals between each pair of repetition blocks and the variance of the number of preference reversals between blocks. Suppose a person completed 20 blocks: one counts the number of preference reversals between each of 190 = 20*19/2 pairs of blocks, summed over the 20 choice problems in each design. If iid holds, the variance of preference reversals should not be large. In addition, the number of preference reversals between two blocks should not be systematically smaller between blocks that are closer together in time than between blocks that are farther apart in time.

Table B.1 shows the results of tests of iid in Experiments 1 and 2. The mean number of preference reversals between blocks is shown in columns labeled “m” for each person in each design. For example, the 3.77 for Case # 101 (first row) means that the average number of preference reversals (out of 20 choice problems) between two repetition blocks was 3.77; in other words, the mean number of agreements between two blocks was 20 – 3.77 = 16.23 out of 20 (81%) for this person in the LH design.

Table B.1. Analysis of iid assumptions in Experiments 1 and 2 in LH, LP, and PH designs (m = mean number of preference reversals between blocks, var = variance, pv = simulated p-level of variance test, r = correlation, pr = simulated p-level of correlation test).


subLH DesignLP DesignPH Design
 mvarpvrprmvarpvrprmvarpvrpr
 
1013.779.800.00−0.120.874.8938.400.00−0.400.512.214.240.00−0.850.02
1020.460.610.230.700.497.2615.620.000.870.002.686.510.000.900.01
1030.854.150.000.580.490.570.940.040.880.040.370.281.000.830.13
1040.731.340.010.730.311.072.880.000.840.060.941.220.08−0.530.51
1050.981.990.000.850.071.607.290.00−0.860.075.1614.320.000.420.49
1064.744.360.130.310.496.6927.760.000.930.009.4310.400.01−0.330.25
1075.8118.060.000.930.008.4354.870.00−0.620.091.946.810.000.660.30
1083.809.730.000.970.002.483.170.150.820.129.1113.130.11−0.200.64
1099.6137.650.000.940.006.1726.210.000.460.379.4556.600.000.980.00
1102.962.810.340.410.470.661.560.020.860.250.220.171.00−0.740.74
1111.586.790.000.850.142.2611.430.00−0.820.181.041.490.070.400.74
1127.4615.630.00−0.420.387.5115.440.00−0.560.189.1811.540.00−0.160.64
1132.7520.310.000.540.479.6344.650.000.870.002.7317.430.000.830.05
1143.635.160.02−0.270.739.2512.200.250.070.854.597.940.000.850.01
1150.500.331.000.950.020.000.001.000.001.000.180.151.000.820.19
1167.4211.030.000.460.232.5621.680.000.700.263.0921.700.000.730.18
1170.752.080.000.710.231.276.850.000.840.070.210.380.050.730.39
1182.182.730.080.840.062.784.120.010.690.203.147.260.000.590.38
1191.826.630.000.820.251.161.720.120.540.650.831.380.070.750.34
1205.0713.490.00−0.420.494.038.280.00−0.410.592.686.370.000.920.01
1211.261.000.210.730.040.290.231.000.830.181.203.920.000.820.07
1222.4824.170.000.810.264.5412.410.000.860.040.360.271.000.650.61
1230.661.110.010.750.253.179.540.000.920.000.470.660.04−0.670.38
1247.2413.880.000.530.201.082.620.000.810.138.6079.670.000.270.55
1252.012.500.060.960.004.213.690.540.530.250.250.211.00−0.770.35
1262.922.290.65−0.340.514.664.990.14−0.030.963.464.460.010.940.00
1273.268.280.000.020.994.2418.200.00−0.450.544.889.160.000.080.91
1288.0676.540.000.970.008.1521.880.000.420.441.381.210.70−0.730.49
1292.543.170.010.460.438.2414.380.000.490.172.043.330.00−0.470.48
1300.360.271.000.360.686.7279.600.00−0.240.670.580.560.40−0.040.97
1313.044.920.000.690.155.5312.000.00−0.340.551.882.060.17−0.050.95
1322.563.490.010.330.647.7711.550.000.570.153.2411.410.000.450.57
1331.221.680.07−0.880.021.234.010.000.700.250.470.500.390.700.33
1349.6542.460.000.800.008.8435.230.000.810.009.7970.340.000.720.00
1353.0012.380.000.930.001.032.310.000.800.111.414.890.000.880.01
1362.504.440.000.850.080.590.740.320.760.500.200.161.00−0.610.78
1377.7219.400.000.820.026.8211.870.010.730.107.5411.690.080.710.08
1381.792.900.000.800.061.202.090.01−0.430.624.5210.860.000.010.99
1392.052.180.040.660.152.515.170.000.820.054.6111.800.000.620.19
1405.4212.180.000.780.031.515.130.000.680.361.111.260.220.870.05
1415.6617.530.000.960.003.7315.840.000.960.005.2752.390.00−0.390.56
1420.670.610.68−0.750.280.570.940.050.840.130.470.840.02−0.720.30
1436.219.230.000.530.274.5011.880.000.730.122.927.020.000.730.20
1446.0011.770.000.900.003.257.610.000.800.055.3821.140.000.960.00
1457.6320.840.000.370.388.9319.840.00−0.180.634.6111.800.000.620.20
1464.017.870.000.620.288.7312.640.000.340.398.2112.640.010.430.36
1474.584.960.050.590.192.533.680.010.850.018.6613.840.000.700.03
1482.732.850.09−0.760.055.058.480.000.340.561.011.710.01−0.040.97
1498.7373.960.000.550.110.850.980.23−0.580.490.490.520.400.510.56
1501.828.870.000.770.232.965.060.010.650.351.152.000.010.180.87
1517.9311.900.020.820.012.132.820.090.710.271.661.990.17−0.640.41
2014.7226.520.00−0.700.162.9540.450.000.400.626.5574.080.000.570.22
2022.372.720.210.880.025.687.250.53−0.380.596.8613.440.00−0.700.14
2032.4929.450.000.750.190.860.481.000.750.213.015.970.000.180.83
2044.8440.180.000.960.002.6814.070.000.920.011.976.380.000.940.00
2050.000.001.000.001.003.3547.880.000.640.310.901.530.020.730.24
2062.2121.630.000.800.190.350.500.170.730.406.7538.620.000.970.00
2071.502.600.02−0.730.372.314.550.000.930.000.792.070.00−0.830.14
2085.425.660.140.020.975.2422.110.000.860.007.1611.970.010.680.10
2092.252.140.420.270.765.5011.690.080.790.265.025.620.140.490.32
2102.2111.160.000.680.251.192.340.00−0.400.675.7744.760.000.380.51
2117.099.810.00−0.530.192.688.110.000.560.412.3922.480.00−0.810.09
2125.5143.040.000.950.001.904.510.000.810.158.6690.720.000.980.00
2132.4812.270.000.830.041.051.880.010.770.141.693.890.000.640.27
2145.7227.020.000.620.303.078.640.000.890.020.501.250.01−0.840.26
2151.331.090.570.830.041.523.140.000.760.171.220.930.770.840.05
2165.1010.030.000.830.002.663.990.000.820.031.112.380.00−0.710.35
2171.563.740.000.890.003.287.480.000.960.000.843.060.000.820.13
2185.5025.150.000.940.001.123.260.000.820.170.200.161.000.840.45
2190.330.890.00−0.830.190.210.181.00−0.870.070.100.091.00−0.830.11
2200.000.001.000.001.000.000.001.000.001.000.000.001.000.001.00
2213.903.320.91−0.570.424.3250.640.000.860.081.080.840.850.900.06
2227.6441.240.000.850.021.471.210.69−0.560.617.2159.920.000.990.00
2230.080.071.000.690.505.4415.820.000.790.000.000.001.000.001.00
2243.295.250.010.730.141.511.690.18−0.150.881.091.290.280.880.17
2250.660.690.220.490.500.690.750.280.180.851.852.600.020.420.59
2262.7912.870.00−0.550.490.935.670.00−0.840.150.120.101.00−0.790.25
2273.0916.990.000.860.034.6625.450.000.930.004.856.530.000.600.17
2287.5819.950.000.870.007.4623.470.000.990.006.2526.930.000.810.01
2294.3320.750.000.950.001.261.820.030.320.730.890.800.440.510.54
2303.125.440.000.980.001.902.760.070.590.528.5355.680.00−0.600.25
2314.004.500.750.530.527.6825.730.000.580.501.782.010.210.080.94
2323.4119.460.000.910.005.3955.380.000.930.007.5094.120.000.980.00
2330.661.130.010.510.541.9616.680.000.680.340.290.231.000.700.38
2341.402.820.000.840.060.120.111.000.760.410.120.111.000.760.40
2354.415.590.000.940.009.4762.530.000.980.001.801.890.32−0.540.55
2361.903.080.040.900.040.310.241.000.160.959.2660.030.00−0.010.99
2370.290.410.150.690.390.740.950.090.850.050.471.000.000.180.84
2380.952.740.000.850.061.321.100.75−0.650.565.7818.800.00−0.340.60
2394.013.510.780.710.126.228.860.120.670.165.687.090.390.700.14
2400.400.460.370.580.486.2838.500.000.700.020.681.550.000.790.10
2410.331.220.000.690.360.841.410.010.850.040.671.360.000.600.41
2421.681.640.090.600.266.2016.890.00−0.340.582.322.640.24−0.770.20
2432.294.770.000.820.031.991.610.600.310.710.280.231.00−0.640.59
 

The median numbers of preference reversals between blocks were 2.77, 2.68, and 1.91 in the LH, LP, and PH designs, respectively, corresponding to 86%, 87%, and 90% agreement. In Experiment 1, the medians were 2.96, 3.25, and 2.21, all higher than corresponding values in Experiment 2, which were 2.48, 1.99, and 1.78, respectively. Perhaps agreement between blocks was higher in Experiment 2 because there were fewer filler trials between blocks in Experiment 2 than in Experiment 1.

Next, we computed the mean number of preference reversals between successive blocks, between blocks that are separated by two blocks, by three, etc. These scores were then correlated for each person with the absolute difference between blocks. This correlation would be positive if a person’s behavior changed gradually and systematically from block to block. If iid assumptions hold, however, this correlation would be zero, aside from random fluctuations. These correlation coefficients were computed for each individual for each design of Experiments 1 and 2, and the results are shown under the columns labeled “r” in Table B.1.

Table B.1 shows that most of the correlations in Experiments 1 and 2 are positive. The median correlations in LH, LP, and PH designs were 0.71, 0.70, and 0.51, respectively. For individuals, 83%, 76%, and 66% were positive in the LH, LP, and PH designs, respectively, all significantly more than half the samples (z = 6.39, 4.95, and 2.34, respectively). Correlation coefficients of these magnitudes represent serious violations of iid.

For each person, a significance test of the correlations using the Monte Carlo procedure of Smith and Batchelder (2008) was conducted. For each person, responses to each choice problem are randomly permuted between blocks and the correlation coefficient is recalculated for each random permutation. If iid holds, it should not matter how responses to a given choice problem are permuted among blocks. The estimated pr value is then the proportion of simulations in which the absolute value of the simulated correlation is greater than or equal to the absolute value of the original correlation in the data. The use of absolute values means that this is a two-tailed test.

Based on 10,000 simulations per person per task, these p-levels for the correlations are shown under columns labeled “pr” in Table B.1. If iid holds, we expect that 5% of these should be “significant” at the .05 level, which means about 5 people out of 94 in Experiments 1 and 2). Instead, 32, 23, and 19 had pr < 0.05 in the LH, LP, and PH designs.

Analysis of iid in Experiment 3 is presented in Table B.2. Recall that in Experiment 3, all three transitivity designs (60 trials) were intermixed with each other, with the 16 trials of the LS design, and with 31 additional choice problems, making blocks of 107 trials. Each block was separated by at least 57 unrelated trials; in this procedure, two repetitions of the same exact choice problem were separated on average by 164 intervening trials. The median number of preference reversals in this study between blocks was 24.7 out of 107, corresponding to a median agreement rate of 77%. This figure is lower than agreement rates in Experiments 1 and 2 where the LH, LP, and PH designs were in separate blocks, rather than intermixed.

Table B.2. Analysis of iid assumptions in Experiment 3, as in Table B.1. Each block contains 107 choice problems, including LH, LP, and PH designs. Blocks were separated by a filler task with 57 choices.

submeanvarpvrprblocks
30131.0695.520.000.770.0120
30228.36139.750.000.320.6110
30314.3836.920.020.940.0011
30413.0631.130.030.990.0010
30527.1097.180.000.960.0019
30616.5384.480.000.970.0011
30710.1822.400.040.970.0011
30825.40154.140.000.640.2310
30911.0671.610.000.970.0010
31010.98130.550.000.940.0021
31113.4263.210.000.930.0013
31217.53152.080.000.490.3920
31325.0493.290.060.580.3210
31431.54141.290.000.960.0017
31510.3525.190.000.950.0018
31624.37204.950.000.980.0014
31731.90157.250.000.001.0016
31820.1299.540.00−0.010.9910
31916.98180.310.000.880.0017
3203.404.130.04−0.560.3323
32140.08167.670.000.880.0019
32217.5443.200.73−0.580.3610
32314.6297.330.000.880.0310
32431.29150.580.000.980.0022
32517.2379.130.000.970.0016
32615.50104.490.000.960.0010
32717.2455.040.000.970.0016
32840.62157.910.00−0.090.8615
32930.1695.430.000.840.0018
33018.8647.720.010.910.0015
33141.36203.510.040.700.0811
33225.44104.980.000.790.0610
33322.39114.920.000.820.0113
33449.80222.600.000.330.3416
33526.60199.230.000.910.0013
33641.82227.590.00−0.110.8412
33712.8638.060.000.330.6911
33843.50168.580.000.880.0017
33941.51195.380.000.480.3012
34041.26218.140.000.790.0311
34136.99286.110.000.950.0011
34226.64110.550.000.880.0111

The median correlation between mean number of preference reversals (over 107 choice problems) and distance in blocks in Experiment 3 was 0.88; only 5 of 42 participants had negative correlations, significantly fewer than half (z = –4.94). We would expect only about 2 of 42 should be significant (p < .05), but as shown in Table B.2, 27 of 42 individuals had pr < .05, highly unlikely under the null hypothesis of iid (z = 17.63).

Birnbaum’s (2012) second test of iid compares the variance of the number of preference reversals between blocks against variances simulated via computer-generated permutations of the data. If people have different “true” preferences in different trial blocks, they could show a greater variance of preference reversals than would be found when data are randomly permuted between replication blocks. Even if a person randomly and independently sampled a new “true” pattern before each block of trials, the variance method could potentially detect such violations of iid, which the correlation method would not detect.

By means of the same type of permutations, the pv-level was estimated as the proportion of 10,000 permutations of the data in which the variance of preference reversals was greater than or equal to the variance in the original data. Tables B.1 and B.2 show the variances in columns labeled “var”, and the estimated pv values. In Experiments 1 and 2, pv were “significant” (i.e., p < 0.05) for 67, 68, and 58 out of 94 participants in the LH, LP, and PH designs, respectively. In Experiment 3, all except two (#313 and 322) of the 42 participants had pv < .05.

Even with the .01 level of significance, only 11 cases did not have a significant violation of iid in at least one of the tests.

The failure of iid means not only that statistical tests based on this assumption are inappropriate, but also that marginal choice proportions may not be representative of the actual patterns of behavior exhibited by participants, so one might reach wrong conclusions. It also means that we cannot not assume that participants are displaying a static single behavior, but rather that they are likely learning, changing, or shifting their behavior throughout the course of a long experiment.

Appendix C: Analysis of overall choice proportions and the priority heuristic

Median choice proportions (averaged over all three experiments) are shown in Table C.1 for LH, LP, and PH designs in the upper, middle, and lower portions of the table, respectively. The numbers above the diagonal in each part of the table show the median proportion of responses preferring the column stimulus over the row. For example, the entry of .33 in Row A column C shows that on average, C was chosen over A 33% of the time (so in 67% of choices, A was chosen over C). Because all choice proportions above the diagonal are less than 50%, proportions in this table satisfy WST with the order ABCDE, which agrees with the prediction of the TAX model (and CPT) with their prior parameters. These proportions are also perfectly consistent with the TI.


Table C.1. Binary choice proportions (above diagonal) for each design, medians over all three experiments. Predictions of the priority heuristic are shown below diagonal; “?” indicates that the model is undecided.

LH DesignABCDE
A = ($84, 0.5; $24) 0.460.330.210.09
B = ($88, 0.5; $20)B 0.430.320.10
C = ($92, 0.5; $16)CC 0.480.17
D = ($96, 0.5; $12)ADD 0.24
E = ($100, 0.5; $8)ABEE 
LP DesignFGHIJ
F = ($100, 0.5; $24) 0.420.400.370.33
G = ($100, 0.54; $20)? 0.400.430.29
H = ($100, 0.58; $16)?? 0.420.43
I = ($100, 0.62; $12)F?? 0.42
J = ($100, 0.66; $8)FG?? 

    

PH DesignKLMNO
K = ($100, .50; $0) 0.830.880.900.90
L = ($96, .54; $0)K 0.770.850.90
M = ($92, .58; $0)KL 0.820.83
N = ($88, .62; $0)NLM 0.77
O = ($84, .66; $0)OOMN 

Both WST and TI are perfectly satisfied by the median choice proportions in the other two designs as well, shown in middle and lower sections of Table C.1. The majority choice proportions in these designs also agree with predictions of the TAX model with prior parameters: FGHIJ, and ONMLK.

The predicted majority choices of the priority heuristic are shown below the diagonal in Table C.1 for each design. For example, the priority heuristic predicts that the majority of people should choose C in the choice between A = ($84, 0.5; $24) and C = ($92, 0.5; $16) because the difference in the lowest outcome is less than $10, so the choice should be determined by the highest consequences, which favor C. However, the median for this choice was 0.33, which shows that more than half the participants chose A over C more than half the time. The priority heuristic correctly predicted only three out of ten proportions in each table.

This type of analysis can be (justly) criticized because it is based on averaged choice proportions, which may or may not represent patterns of behavior by individuals. Nevertheless, it is worthwhile to show that the priority heuristic fails to describe averaged choice proportions. The priority heuristic was previously claimed to be an accurate model for predicting modal choice proportions (Brandstätter, et al., 2006, 2008). If this analysis were not presented, the idea might persist that the heuristic might provide a good description of averaged data, even if it fits no single person.

Appendix D: Analysis of all response patterns

Table D.1 shows an analysis of five choices from the LH design: AB, BC, CD, DE, and AE. Responses are coded such that 1 indicates choice of the gamble represented by the alphabetically higher letter in the choice and 2 indicates choice of the other gamble; therefore, 11111 represents the transitive pattern ABCDE; 22222 matches the transitive pattern EDCBA. The priority heuristic implies the intransitive pattern, 22221; i.e., ED, DC, CB, BA, but AE. This pattern is consistent with either LPH LS or PLH LS with $16 ≥ ΔL > $4 or with LHP LS with $16 ≥ ΔL > $4 and ΔH ≤ $4.

Table D.1 shows the number of individual trial blocks on which each response pattern on these five choices was observed. The last row in Table D.1 shows the totals. In Experiment 1, for example, participants completed a total of 801 trial blocks in the LH design, with two versions of each choice problem per block (there are 1602 responses per item).

Each choice problem was presented twice in each block (with positions counterbalanced); therefore, we can tabulate the frequencies of each possible response patterns when the gambles were presented in one arrangement, (e.g., AB), in the other arrangement (e.g., BA), or in both. For example, the 315 in the first row of the table (11111) under “ROW” shows that of the 801 blocks in Experiment 1, 315 times a person chose A B, B C, C D, D E, and A E, when the gambles were presented with the alphabetically higher-labeled gamble first (e.g., AB). The 311 under “COL” shows that 311 times people expressed these same preferences (by clicking opposite buttons) when they were presented with positions reversed (BA).

The column labeled “BOTH” shows the number of blocks in which individuals showed exactly the same preference pattern on both versions of the same choices within a block. That is, the person exactly matched 10 responses to show the same decisions on five choice problems presented twice. For example, the 235 under “BOTH” in the first row for Experiment 1 indicates that 235 times (out of 801 blocks), a person had all ten choices matching choice pattern 11111.

The most common response patterns in all three experiments are the transitive patterns, 11111 and 22222, which correspond to the orders, ABCDE and EDCBA, respectively. These were also the most frequently repeated patterns (BOTH positions), accounting for 88%, 88%, and 81% of the repeated (i.e., consistent) patterns.

We can define within-block, pattern self-consistency as the percentage of times that a person had the same response pattern in both presentations of each choice problem in the same block. Note that pattern self-consistency requires that responses to ten items agree in two presentations of five choice problems. Self-consistency was higher in Experiments 1 and 2 (405/801 is 51% and 438/645 is 68%, respectively), where each trial block had 25 or 26 trials, than it was in Experiment 3, where each trial block had 107 trials (197/591 corresponds to only 33%).

This finding of lower self-consistency in Experiment 3 would be consistent with the idea that people had more “error” (more “confusion”) in Experiment 3, when these different types of trials were intermixed than in the first two studies. It would also be consistent with the idea that people are less likely to maintain the same “true” preferences for 107 trials than for 25 trials.


Table D.1. Frequency of response patterns in tests of transitivity in LH Design. The pattern of intransitivity predicted by the priority heuristic is 22221.


  Exp 1  Exp 2  Exp 3 
patternROWCOLBOTHROWCOLBOTHROWCOLBOTH
 
1111131531123525425221811813184
11112450240510
11121118053118100
11122210100510
1121147531125331331388
11212260120730
112216704207131
11222400200540
12111333282014714140
12112440000950
121216300201310
121224108211020
12211151821316422193
12212130220660
1222175143011120
1222271111010124151
21111233531719131224
21112330000710
211211040520680
21122330300951
21211251921313318215
21212510200350
2122111112491590
212228706103780
22111131121210514111
22112330020460
221216502301040
221228101812315202
22211291751613324173
22212186234110160
22221252681217625278
222221431721221911861659813676
Total801801405645645436591591197
 

The intransitive response pattern predicted by the priority heuristic for the LH design, 22221, was observed only 51, 29, and 52 times in Experiments 1, 2, and 3 (3%, 2%, and 4%), and it was repeated by a person (BOTH) only 8, 6, and 8 times within a block (2%, 1%, and 4% of repeated behavior) in the three studies, respectively. These figures represent very small percentages of the overall data, and one should keep in mind that some of this intransitive behavior (though less likely in the BOTH data) might be the result of “error”; for example, cases where the “true” pattern was 22222 and an “error” occurred on the last listed choice.


Table D.2. Frequency of response patterns in tests of transitivity in LP Design.


  Exp 1  Exp 2  Exp 3 
patternROWCOLBOTHROWCOLBOTHROWCOLBOTH
 
11111329316275285256239161144106
111121172441910
1112181303609170
11122972420750
11211201801119214163
11212520421440
11221101217165960
11222350420520
12111817041301670
12112470120110
12121510120141
12122170000620
12211790310742
12212821100560
12221710520160
122221612247119171
21111321642015825264
21112370230510
21121742110590
21122110000850
2121181421093990
21212410230440
2122169166311120
21222711066313111
221116801315101060
221123200001010
221213401004120
2212210607411492
22211171334818140
222128140610120150
2222142291331171218120
22222198231176188206177153203122
Total806806484638637468591591242
 

Although the vast majority of individual response patterns are transitive, there might be a few individuals whose behavior, at least during part of the study, was truly intransitive. These cases of “temporary intransitivity” are more likely to be “real” when the same person repeated the same intransitive pattern in both versions within a block. Four of the 8 cases in Experiment 1 (i.e., BOTH 22221) were produced by #120, who showed this intransitive pattern only in the first two blocks of each day; the last three blocks each day (out of 12 total) were perfectly consistent with the transitive order EDCBA. Participant #140 contributed only 1 repeated instance of this pattern, but had 6 other blocks in which this pattern appeared once (out of 14 blocks completed). Three others produced one repeated pattern each.


Table D.3. Frequency of response patterns in tests of transitivity in PH Design. The predicted pattern of intransitivity from the priority heuristic is 11112.


  Exp 1  Exp 2  Exp 3 
patternROWCOLBOTHROWCOLBOTHROWCOLBOTH
 
1111118017915214914413012110983
111121181111039164
1112119805811680
11122680320430
1121112150570871
11212660110760
11221671140621
11222661100550
12111106183110110
12112550320860
12121340360460
12122540260880
12211620510630
12212751330340
122211013710104930
1222218151258315121
2111177034013131
211128707401040
21121710000780
21122740420690
21211450241460
212127404613130
21221251110380
21222182611712220160
22111130010941
221126201303111
22121430020450
221221416156028233
22211320030520
22212231621115012280
222211415036017160
22222365393325340349312208216163
Total800800495633633458591591259
 

In Experiment 2, #214 repeated the 22221 pattern in the LH design four times and had 5 other blocks with one instance of this pattern out of 11 blocks; #218 repeated this pattern twice out of 11 blocks completed, but the last 7 blocks were almost perfectly consistent with the transitive order, EDCBA.

In Experiment 3, one person (#311) accounted for 4 of the 8 repeated patterns of 22221 in the LH design; this person also showed two other blocks with a single instance of this pattern and violated both WST and TI. Four others contributed one repeated pattern each.

Table D.2 shows an analysis of response patterns in the LP design. Patterns 11111 and 22222 in this design represent transitive choice patterns FGHIJ and JIHGF, respectively. The 22221 pattern represents these intransitive preferences: J I, I H, H G, G F, but F J, which are implied by the LPH LS model when $16 ≥ ΔL > $4 and 0.04 ≤ ΔP; LHP LS and HLP LS models can also imply this intransitive pattern, if $16 ≥ ΔL > $4 with any ΔP.

Only 13, 12, and 0 blocks with a repeated pattern of 22221 were observed in LP Design in Experiments 1, 2, and 3 (3%, 3%, and 0%), respectively. Of the 13 in Experiment 1, 7 were contributed by #125, who also had 6 other blocks with one instance out of 15 blocks; #122 contributed 2 repeats with 5 other instances in 10 blocks; #102 had two blocks repeating the opposite intransitive pattern, 11112, and three other blocks with one instance of that pattern. In Experiment 2, 7 of the 12 repeated patterns of 22221 were from #214, who also had 3 other blocks showing one instance of this pattern; five others contributed one repeated pattern each.

Table D.3 analyzes the PH design, where the priority heuristic predicts the intransitive pattern, 11112; i.e. KL, LM, MN, and NO, but OK. This pattern would also be consistent with LPH LS or PLH LS with 0.16 ≥ ΔP > 0.04, or with PHL, with 0.16 ≥ ΔP > 0.04 and ΔH ≤ $4. This pattern was repeated once, three times, and four times in Experiments 1, 2, and 3. The one repeated pattern in Experiment 1 was by #137, who had 3 other instances of this pattern. Two of the three in Experiment 2 came from #239. All four in Experiment 3 came from #309.

In summary, the analysis of Tables D.1, D.2, and D.3 has added very little, if any, evidence that there are individuals (besides those already identified) who displayed intransitive patterns systematically for large sub-portions of the study. Even if we assume that all observed intransitive response patterns are “real,” Tables D.1, D.2, and D.3 indicate that only 5% or fewer of all response patterns for these five choices in three studies could be described as intransitive.

Appendix E: Individual Choice Proportions, WST and TI

Tables E.1, E.2, and E.3 show marginal choice proportions for each person in the LH, LP, and PH designs, respectively. Participants in Experiments 1, 2, and 3 were assigned three digit identifiers starting with 101, 201, and 301, respectively.


Table E.1. Binary choice proportions for each individual in LH design, WST= weak stochastic transitivity, TI = triangle inequality; “yes” means that the property is perfectly satisfied by the proportions; Order compatible with WST is listed; Blks is the number of blocks, each of which has two presentations of each choice.


subABACADAEBCBDBECDCEDEWSTTIOrderBlks
 
1010.880.980.950.900.900.900.830.930.850.73yesyesEDCBA20
1020.000.000.000.000.040.040.000.040.000.00yesyesABCDE12
1030.020.050.020.000.050.020.000.020.020.00yesyesABCDE20
1041.000.971.000.970.930.931.001.001.001.00yesNOEDCBA15
1050.971.001.000.971.000.971.000.970.970.90yesyesEDCBA15
1060.300.250.100.000.430.250.000.380.020.02yesyesABCDE20
1070.790.890.890.710.860.860.820.640.790.86yesNOEDCBA14
1080.950.910.910.640.910.910.770.860.911.00yesNOEDCBA11
1090.640.560.610.500.610.580.610.500.500.58yesyesEDCBA18
1100.610.060.060.000.440.000.000.280.000.00yesyesBACDE9
1110.100.100.000.000.100.000.000.150.000.00yesyesABCDE10
1120.580.310.190.310.270.270.120.120.350.35yesyesBACDE20
1130.950.920.920.920.870.920.920.950.950.92yesyesEDCBA19
1140.170.070.100.100.070.170.030.300.030.10yesyesABCDE15
1150.050.000.000.000.100.000.000.000.000.00yesyesABCDE10
1160.430.430.430.150.550.480.150.600.100.10NOyes 20
1170.921.001.000.971.000.970.950.971.001.00yesNOEDCBA19
1180.090.050.000.000.270.090.050.140.000.00yesyesABCDE11
1190.050.050.050.050.050.090.050.050.000.09yesyesABCDE11
1200.880.790.710.420.960.830.710.880.960.92NONO 12
1210.020.000.000.000.020.000.000.380.050.00yesyesABCDE20
1220.050.050.100.050.100.000.050.150.050.10yesNOABCDE10
1230.020.000.020.020.050.000.000.020.020.00yesyesABCDE20
1240.400.370.130.130.530.270.230.370.100.27yesyesACBDE15
1250.130.070.030.000.130.130.000.070.000.03yesyesABCDE15
1260.750.000.000.000.040.000.000.540.040.63NONO 12
1270.350.100.100.050.050.000.050.200.050.10yesyesABCDE10
1280.400.300.300.300.300.300.300.350.250.15yesyesABCDE10
1290.110.080.050.000.210.030.000.290.000.00yesyesABCDE19
1300.050.050.000.000.000.000.000.000.000.00yesyesABCDE20
1310.210.110.000.030.110.110.130.130.130.00yesNOABCDE19
1320.270.070.000.000.070.100.030.200.000.07yesyesABCDE15
1330.020.000.000.050.050.050.000.050.080.02yesNOABCDE20
1340.580.480.380.380.430.450.450.550.430.43yesyesBADCE20
1350.981.000.950.800.980.950.850.900.850.88yesNOEDCBA20
1360.751.001.000.880.941.000.810.880.940.94yesNOEDCBA8
1370.800.800.650.250.800.650.400.750.500.60NONO 10
1380.100.050.050.000.080.000.000.200.020.02yesyesABCDE20
1390.050.000.080.000.150.080.000.300.000.00yesyesABCDE20
1400.960.790.960.290.750.820.680.960.750.71NONO 14
1410.860.890.940.470.940.940.530.940.530.53NOyes 18
1420.020.020.000.020.020.000.020.020.000.02yesyesABCDE20
1430.180.240.060.090.260.320.150.530.180.24yesyesABDCE17
1440.700.930.780.750.750.750.780.750.900.83yesNOEDCBA20
1450.600.750.800.830.580.700.700.750.800.70yesyesEDCBA20
1460.250.130.040.040.040.000.130.420.130.17yesyesABCDE12
1470.100.300.100.020.380.230.020.300.130.02yesyesABCDE20
1480.200.080.020.000.230.050.050.230.000.00yesyesABCDE20
1490.630.710.710.680.660.710.660.630.710.61yesyesEDCBA19
1500.040.070.040.040.070.110.040.000.040.07yesNOABCDE14
1510.710.540.330.250.460.630.250.920.540.67NONO 12
2010.810.840.780.880.880.880.810.810.910.97yesNOEDCBA19
2020.000.040.040.040.080.080.120.190.000.12yesNOABCDE15
2030.840.950.920.950.950.950.920.970.920.95yesyesEDCBA18
2041.000.850.800.800.850.750.850.900.800.90yesyesEDCBA11
2050.000.000.000.000.000.000.000.000.000.00yesyesABCDE20
2060.960.930.930.890.960.930.891.000.930.96yesNOEDCBA15
2070.040.000.040.080.000.130.000.080.000.04yesNOABCDE13
2080.500.620.230.000.540.580.000.420.000.00NOyes 14
2090.910.821.000.860.950.911.000.910.951.00yesNOEDCBA13
2100.880.951.000.950.930.950.950.830.980.98yesNOEDCBA20
2110.530.310.340.090.410.310.060.880.310.31yesyesBADCE20
2120.820.860.860.790.890.820.790.890.790.79yesyesEDCBA12
2130.970.950.950.950.760.920.920.950.950.97yesyesEDCBA20
2140.910.770.770.140.820.770.180.820.770.86NONO 11
2150.060.140.030.060.030.000.030.060.000.00yesNOABCDE17
2160.600.570.500.000.730.600.000.170.000.00yesyesCDBAE17
2170.110.030.030.030.080.000.000.170.000.00yesyesABCDE18
2180.960.790.790.630.830.830.670.920.830.92yesNOEDCBA11
2190.060.000.000.000.030.000.000.000.000.00yesyesABCDE17
2200.000.000.000.000.000.000.000.000.000.00yesyesABCDE13
2210.350.050.050.000.100.100.050.200.150.20yesyesABCDE10
2220.550.800.850.800.750.750.700.550.750.60yesyesEDCBA10
2230.000.000.000.000.000.000.000.020.000.00yesyesABCDE20
2240.080.150.040.040.190.120.040.150.040.19yesyesABCDE13
2250.050.000.000.000.020.000.000.000.100.00yesNOABCDE20
2260.080.040.000.040.150.150.040.150.120.04yesyesABCDE15
2271.000.890.820.860.890.860.931.000.930.93yesNOEDCBA16
2280.730.800.780.450.880.880.500.800.480.43yesyesDCBAE19
2291.000.920.830.860.720.830.780.970.860.86yesNOEDCBA16
2300.200.000.100.000.200.050.050.250.150.00yesyesABCDE11
2310.210.430.290.000.070.070.000.640.070.07yesNOABCDE11
2320.960.930.930.860.890.860.821.000.820.93yesNOEDCBA15
2330.020.000.020.000.050.000.000.020.050.00yesNOABCDE20
2340.130.000.000.000.070.030.000.130.000.03yesyesABCDE18
2350.030.130.160.000.500.380.030.590.060.03yesyesABDCE17
2360.050.000.100.050.100.050.000.050.100.05yesNOABCDE13
2370.000.020.000.000.000.020.000.020.000.00yesNOABCDE20
2380.000.040.000.000.080.000.000.080.000.08yesyesABCDE12
2390.380.080.040.000.290.210.000.290.130.04yesyesABCDE13
2400.951.001.001.001.000.981.001.001.000.95yesyesEDCBA20
2411.000.981.000.981.000.981.001.000.981.00yesNOEDCBA20
2420.080.000.000.040.000.000.000.420.000.08yesNOABCDE14
2430.900.830.931.000.970.971.000.631.001.00yesNOEDCBA12
3010.630.550.530.020.450.430.050.400.200.25yesyesBCDAE20
3020.200.250.150.000.400.050.000.600.050.05yesyesABDCE10
3030.090.050.000.000.000.000.000.050.000.05yesyesABCDE11
3040.200.150.000.000.050.050.000.100.000.00yesyesABCDE10
3050.610.340.130.030.370.210.030.840.080.05yesNOBADCE19
3060.550.820.770.640.820.860.550.820.640.59yesyesEDCBA11
3070.050.000.000.000.090.000.000.050.000.05yesyesABCDE11
3080.800.950.800.850.800.950.850.800.800.60yesyesEDCBA10
3090.000.000.000.000.000.100.000.000.050.05yesNOABCDE10
3100.980.951.001.001.001.001.000.930.951.00yesNOEDCBA21
3110.620.190.190.000.730.460.000.690.120.42NONO 13
3120.830.900.930.700.830.950.480.730.680.73yesNOEDCBA20
3130.750.900.850.750.950.800.750.650.800.90yesyesEDCBA10
3140.560.590.320.150.440.350.060.650.210.24NOyes 17
3150.060.080.080.030.080.060.000.360.030.03yesyesABCDE18
3160.110.180.110.180.140.140.070.210.110.14yesNOABCDE14
3170.840.660.720.380.590.660.340.340.690.66NOyes 16
3181.000.951.000.951.000.951.001.000.900.95yesNOEDCBA10
3190.210.240.060.060.120.120.060.150.000.21yesyesABCDE17
3200.000.000.000.000.020.000.000.060.000.00yesyesABCDE24
3210.660.740.630.630.630.610.550.630.630.76yesyesEDCBA19
3220.951.001.000.901.001.000.951.000.901.00yesNOEDCBA10
3230.200.050.150.050.250.100.000.200.200.25yesyesABCDE10
3240.730.840.820.800.910.820.750.730.860.93yesNOEDCBA22
3250.780.941.000.910.971.000.970.880.910.94yesNOEDCBA16
3261.001.001.000.901.001.000.850.951.000.95yesNOEDCBA10
3270.440.310.190.000.250.310.000.590.160.13yesyesABDCE16
3280.470.770.800.600.900.930.600.770.670.57yesyesEDCAB15
3290.580.860.970.670.940.940.830.970.690.67yesyesEDCBA18
3300.030.230.070.030.100.070.070.300.070.07yesNOABCDE15
3310.680.590.500.450.550.640.500.590.230.45yesyesDCBAE11
3320.600.650.700.700.700.650.500.600.800.90yesNOEDCBA10
3330.920.960.961.000.921.001.000.770.920.81yesyesEDCBA13
3340.690.630.560.660.440.590.590.590.560.66yesyesEDBCA16
3350.500.150.190.080.270.150.080.460.080.19yesyesABCDE13
3360.460.540.330.540.380.500.330.330.670.50NOyes 12
3370.500.050.050.000.180.050.050.230.140.18yesyesABCDE11
3380.500.620.790.710.590.760.650.740.590.74yesyesEDCBA17
3390.330.420.250.210.500.250.290.330.250.29yesyesABCDE12
3400.410.730.500.180.730.710.360.730.450.32yesyesDCABE11
3410.270.410.230.360.680.360.270.450.320.50yesyesACBDE11
3420.410.140.050.050.230.360.000.640.230.45yesyesABDCE11
 


Table E.2. Binary choice proportions in the LP design, as in Table E.1.


subFGFHFIFJGHGIGJHIHJIJWSTTIOrder
 
1010.100.100.230.080.180.230.200.100.180.13yesNOFGHIJ
1020.070.570.710.500.180.540.680.140.570.14NONO 
1030.050.020.000.000.000.020.020.020.000.00yesNOFGHIJ
1041.000.931.000.931.000.971.000.971.000.90yesNOJIHGF
1050.930.900.930.930.971.000.970.971.000.97yesyesJIHGF
1060.350.400.180.130.350.250.100.350.130.15yesyesFGHIJ
1070.320.360.290.290.320.290.290.360.390.32yesyesFGHIJ
1081.001.000.820.860.910.950.910.950.910.95yesNOJIHGF
1090.190.140.110.250.250.220.220.280.190.17yesyesFGHIJ
1100.000.000.000.000.130.000.000.060.000.00yesyesFGHIJ
1110.050.100.100.000.050.000.050.200.000.10yesNOFGHIJ
1120.250.380.250.340.280.130.220.250.250.38yesyesFGHIJ
1130.470.470.500.530.550.630.500.630.580.47yesyesIJFHG
1140.620.540.540.460.730.620.540.620.540.42NOyes 
1150.000.000.000.000.000.000.000.000.000.00yesyesFGHIJ
1160.050.100.050.050.050.080.020.100.100.10yesyesFGHIJ
1170.970.951.000.970.970.920.950.970.951.00yesNOJIHGF
1180.320.230.050.050.050.000.050.180.000.00yesyesFGHIJ
1190.090.050.000.000.000.090.050.000.050.00yesNOFGHIJ
1200.790.880.920.920.880.880.880.960.920.75yesyesJIHGF
1210.000.020.020.000.000.000.000.000.000.02yesNOFGHIJ
1220.900.800.800.100.950.950.101.000.350.60NONO 
1230.880.950.900.800.950.930.880.950.900.95yesNOJIHGF
1240.030.130.030.000.000.000.000.070.030.00yesNOFGHIJ
1251.000.930.370.101.000.600.131.000.200.77NONO 
1260.580.120.310.040.040.000.000.420.150.54yesyesGFHJI
1270.200.050.200.050.150.100.050.250.300.05yesyesFGHIJ
1280.670.440.500.670.780.670.560.720.720.78NOyes 
1290.850.800.750.630.700.630.600.650.500.58yesyesJIHGF
1300.280.200.230.200.250.200.200.200.200.20yesyesFGHIJ
1310.380.230.300.150.100.150.150.200.100.08yesyesFGHIJ
1320.300.330.370.170.230.330.200.330.330.37yesyesFGHIJ
1330.890.950.890.971.000.970.971.001.001.00yesNOJIHGF
1340.300.280.300.350.350.430.300.380.430.43yesyesFGHIJ
1350.980.950.980.930.951.001.001.001.000.95yesNOJIHGF
1361.000.940.941.001.001.001.001.001.000.94yesNOJIHGF
1370.650.750.850.700.550.900.700.900.550.70yesNOJIHGF
1380.000.020.050.080.020.050.020.080.000.00yesNOFGHIJ
1390.080.100.200.050.020.050.080.000.080.08yesNOFGHIJ
1400.890.960.960.890.961.000.960.961.000.96yesNOJIHGF
1411.000.940.940.690.890.940.691.000.860.83yesNOJIHGF
1420.050.020.000.000.000.000.000.050.020.00yesyesFGHIJ
1430.830.870.900.800.830.900.830.900.870.87yesyesJIHGF
1440.150.180.030.120.090.060.090.120.060.09yesyesFGHIJ
1450.250.330.300.500.450.430.650.330.530.60yesyesJFGHI
1460.400.330.400.270.400.170.330.400.470.40yesyesFGHIJ
1470.030.110.110.030.080.050.080.130.110.03yesNOFGHIJ
1480.380.180.080.020.180.200.080.180.130.25yesyesFGHIJ
1490.981.000.980.981.000.980.980.980.950.98yesyesJIHGF
1500.070.140.040.040.040.140.110.140.070.07yesNOFGHIJ
1510.860.960.890.890.960.960.930.960.961.00yesNOJIHGF
2010.050.100.050.130.100.100.080.100.080.08yesyesFGHIJ
2020.280.000.170.220.110.170.280.390.170.22yesNOFGHIJ
2031.000.971.000.941.001.001.000.970.970.91yesNOJIHGF
2040.950.910.951.000.730.820.911.000.950.95yesyesJIHGF
2050.100.100.100.080.150.130.080.100.100.10yesyesFGHIJ
2061.001.000.971.001.001.000.971.000.971.00yesNOJIHGF
2070.130.000.000.080.080.080.080.130.080.00yesNOFGHIJ
2080.430.230.300.070.100.170.030.270.200.03yesyesFGHIJ
2090.080.250.250.420.670.670.920.920.830.92yesyesJIHGF
2100.950.980.950.951.000.980.930.951.000.98yesNOJIHGF
2110.970.950.920.920.970.840.891.000.840.92yesNOJIHGF
2121.001.000.960.960.880.920.920.960.960.92yesyesJIHGF
2131.000.950.981.000.980.900.980.981.000.95yesNOJIHGF
2141.000.910.730.140.910.910.231.001.000.91NONO 
2150.030.030.130.030.000.050.030.080.050.00yesNOFGHIJ
2160.971.000.880.031.000.750.060.220.030.06yesyesHIGFJ
2170.140.070.040.000.110.070.070.320.110.11yesyesFGHIJ
2180.951.001.000.951.000.910.861.001.001.00yesNOJIHGF
2190.030.000.000.000.000.000.000.030.000.00yesyesFGHIJ
2200.000.000.000.000.000.000.000.000.000.00yesyesFGHIJ
2210.900.700.900.900.900.900.850.850.900.90yesNOJIHGF
2220.060.000.000.000.130.060.000.060.130.00yesNOFGHIJ
2230.400.050.000.000.180.180.050.480.480.45yesyesFGHIJ
2240.110.000.040.000.070.000.000.110.070.04yesyesFGHIJ
2250.000.020.020.000.020.050.000.000.050.00yesNOFGHIJ
2261.001.001.001.000.960.930.961.000.930.96yesNOJIHGF
2270.880.880.780.690.840.840.970.810.880.94yesNOJIHGF
2280.320.450.320.110.370.240.130.340.320.21yesyesFGHIJ
2290.970.941.001.000.940.971.000.911.000.91yesyesJIHGF
2300.100.000.100.000.000.150.000.150.050.00yesyesFGHIJ
2310.700.800.600.500.600.600.700.300.600.40yesyesHIGFJ
2320.180.140.180.070.210.110.180.210.180.18yesyesFGHIJ
2330.050.050.080.050.050.030.030.080.030.08yesyesFGHIJ
2340.000.000.000.000.030.000.000.000.000.00yesyesFGHIJ
2350.410.350.350.350.470.410.410.620.440.41yesyesFGIHJ
2360.000.000.040.000.000.000.000.040.000.00yesNOFGHIJ
2370.000.020.020.000.000.080.000.050.000.02yesNOFGHIJ
2380.090.000.000.000.050.090.050.050.000.05yesyesFGHIJ
2390.200.700.850.950.100.750.800.350.750.60NONO 
2400.750.650.600.700.700.630.631.000.930.95yesNOJIHGF
2410.950.950.950.981.000.931.001.001.001.00yesyesJIHGF
2420.190.080.150.080.120.310.230.500.380.23yesyesFGHIJ
2430.790.000.080.040.000.040.000.080.130.04yesyesGFHIJ
3010.400.080.100.020.230.100.100.080.130.18yesyesFGHIJ
3020.750.650.800.750.650.750.400.500.700.60yesyesJIHGF
3030.910.910.820.730.820.860.820.910.820.91yesyesJIHGF
3040.400.150.000.000.050.100.050.300.200.05yesyesFGHIJ
3050.840.740.740.630.870.790.580.870.790.66yesNOJIHGF
3060.140.000.140.050.050.050.000.140.050.18yesyesFGHIJ
3070.050.180.180.000.000.050.050.090.000.05yesNOFGHIJ
3080.750.700.800.800.700.900.900.850.800.90yesyesJIHGF
3090.100.000.000.000.000.000.000.000.050.00yesNOFGHIJ
3100.860.810.860.860.830.830.860.880.880.88yesyesJIHGF
3111.001.001.000.921.000.960.920.960.960.96yesNOJIHGF
3120.150.030.100.020.050.080.050.030.080.10yesNOFGHIJ
3130.901.000.901.000.850.950.801.000.900.95yesNOJIHGF
3140.880.820.880.710.710.940.790.940.820.85yesNOJIHGF
3150.030.030.030.000.000.030.000.000.060.03yesNOFGHIJ
3160.110.140.140.040.040.140.140.140.110.00yesNOFGHIJ
3170.280.220.130.130.090.130.130.090.280.13yesNOFGHIJ
3180.950.900.950.851.000.900.900.950.850.85yesNOJIHGF
3190.120.090.060.090.150.060.030.090.060.09yesyesFGHIJ
3200.000.000.000.000.020.000.020.020.000.02yesyesFGHIJ
3210.740.740.760.740.820.870.790.760.870.84yesyesJIHGF
3221.000.951.000.901.000.950.951.001.000.90yesNOJIHGF
3230.950.850.751.000.950.750.701.000.900.95yesNOJIHGF
3240.770.750.770.750.680.610.750.680.770.68yesyesJIHGF
3250.971.000.940.970.970.940.940.970.970.94yesNOJIHGF
3260.900.900.950.950.901.001.000.951.000.85yesyesJIHGF
3271.000.970.940.910.940.970.911.000.971.00yesNOJIHGF
3280.670.770.630.470.670.730.530.530.500.50NOyes 
3290.860.920.860.920.970.890.830.920.810.78yesyesJIHGF
3300.200.030.100.070.130.200.030.600.030.17yesyesFGIHJ
3310.640.590.550.770.730.680.500.680.550.77yesyesJIHGF
3320.951.000.950.900.950.950.901.000.850.90yesNOJIHGF
3330.580.580.580.420.460.650.540.620.620.58NOyes 
3340.550.410.500.530.500.440.470.440.440.50NOyes 
3350.270.150.080.150.150.230.120.420.150.35yesyesFGHIJ
3360.420.250.420.330.380.250.290.380.330.42yesyesFGHIJ
3370.090.050.050.000.230.050.000.000.090.05yesNOFGHIJ
3380.530.680.710.710.650.850.710.650.850.68yesyesJIHGF
3390.670.540.670.460.580.540.500.540.380.46yesyesIHGFJ
3400.731.000.820.550.680.640.730.550.640.68yesNOJIHGF
3410.820.770.730.820.820.730.680.680.950.77yesNOJIHGF
3420.480.320.050.000.050.000.090.320.180.41yesyesFGHIJ
 


Table E.3. Individual binary choice proportions in the PH Design, as in Table E.1.


subKLKMKNKOLMLNLOMNMONOWSTTIOrder
 
1010.050.020.150.100.020.020.020.100.050.08yesNOKLMNO
1020.791.001.001.000.670.960.960.831.000.92yesyesONMLK
1030.981.001.000.950.981.001.001.001.001.00yesNOONMLK
1040.000.000.030.000.000.000.030.130.030.03yesNOKLMNO
1050.300.170.000.030.130.130.200.230.170.30yesyesKLMNO
1060.530.480.380.400.450.480.430.700.530.40yesyesLKNOM
1070.000.000.070.000.070.070.040.140.040.14yesyesKLMNO
1080.460.580.500.630.540.420.710.580.330.67NOyes 
1090.390.470.360.470.420.440.390.420.330.39yesyesKLMNO
1101.000.941.001.001.001.001.001.001.001.00yesNOONMLK
1110.951.001.001.001.001.001.000.950.950.85yesyesONMLK
1120.380.450.580.400.400.280.430.380.450.40NOyes 
1130.110.050.080.030.050.050.050.130.110.11yesyesKLMNO
1140.930.870.870.900.700.930.930.770.830.73yesyesONMLK
1151.000.951.001.001.001.001.001.001.001.00yesNOONMLK
1160.080.080.100.050.130.050.130.100.100.10yesyesKLMNO
1170.000.000.030.000.030.000.000.000.000.00yesNOKLMNO
1180.770.950.951.000.680.951.000.860.910.91yesyesONMLK
1190.950.911.001.000.951.000.951.001.001.00yesyesONMLK
1200.860.950.951.000.770.950.911.000.910.86yesyesONMLK
1210.000.080.020.020.050.000.000.000.050.08yesNOKLMNO
1220.951.000.951.001.001.001.001.001.001.00yesNOONMLK
1230.951.001.001.001.000.981.001.000.980.98yesNOONMLK
1240.330.330.330.330.330.300.300.300.300.30yesyesKLMNO
1251.001.001.001.001.001.000.971.001.000.97yesNOONMLK
1260.580.960.961.000.731.001.000.850.920.77yesyesONMLK
1270.951.000.900.950.600.800.750.900.750.60yesyesONMLK
1280.941.000.940.941.001.000.941.000.890.94yesNOONMLK
1290.981.000.931.000.900.981.000.850.880.90yesNOONMLK
1301.000.971.001.000.951.000.970.951.001.00yesyesONMLK
1311.000.980.950.930.880.980.930.930.980.95yesNOONMLK
1320.930.930.930.970.830.930.900.870.870.90yesyesONMLK
1331.001.000.980.951.000.981.001.000.981.00yesNOONMLK
1340.450.450.430.400.400.430.480.500.500.45yesyesKLMNO
1351.000.980.980.950.950.930.930.980.980.98yesyesONMLK
1361.001.001.001.000.941.001.001.001.001.00yesyesONMLK
1370.150.750.750.900.450.550.650.300.550.30NONO 
1380.850.780.950.880.880.880.850.780.850.83yesyesONMLK
1390.930.901.000.950.900.900.950.880.950.93yesyesONMLK
1400.961.001.001.000.960.960.960.921.000.92yesyesONMLK
1410.140.140.110.190.190.110.170.190.140.19yesyesKLMNO
1421.001.001.000.981.001.001.000.951.000.95yesNOONMLK
1430.070.100.100.170.900.900.930.930.970.97yesyesKONML
1440.280.250.130.080.200.200.150.130.100.23yesyesKLMNO
1450.080.080.050.100.180.080.250.250.180.23yesyesKLMNO
1460.460.670.710.710.380.500.710.750.710.79NOyes 
1470.310.660.560.470.280.310.340.380.380.28NONO 
1480.951.000.981.001.000.980.980.880.981.00yesNOONMLK
1491.001.000.971.001.001.000.971.001.000.92yesNOONMLK
1501.000.961.001.000.960.960.930.931.000.93yesNOONMLK
1510.960.890.960.930.960.931.001.000.930.96yesNOONMLK
2010.180.180.230.200.200.200.230.230.230.23yesyesKLMNO
2020.220.670.940.890.390.610.780.220.670.50NONO 
2030.790.890.920.890.950.970.950.970.950.82yesyesONMLK
2040.921.001.000.960.791.001.000.960.960.83yesyesONMLK
2051.000.930.980.980.951.000.951.001.000.98yesNOONMLK
2060.060.130.130.060.410.310.380.310.380.34yesyesKLMNO
2070.000.000.000.000.000.000.050.000.050.14yesyesKLMNO
2080.850.950.850.900.450.400.450.650.500.50yesyesLNMOK
2090.000.040.080.000.580.230.230.230.190.54yesyesKMLON
2100.830.780.800.800.850.850.800.880.880.75yesyesONMLK
2110.950.930.950.950.880.930.950.950.950.93yesyesONMLK
2120.310.310.310.310.310.350.310.350.310.35yesyesKLMNO
2130.941.000.971.000.970.790.941.000.910.97yesNOONMLK
2140.950.951.000.951.001.001.001.001.001.00yesNOONMLK
2150.950.950.981.000.931.000.980.981.000.95yesyesONMLK
2160.970.970.970.970.940.970.971.000.970.97yesyesONMLK
2171.001.000.971.000.941.000.940.970.970.97yesyesONMLK
2181.001.001.001.000.941.001.001.001.001.00yesyesONMLK
2191.001.001.001.001.001.001.000.971.001.00yesyesONMLK
2201.001.001.001.001.001.001.001.001.001.00yesyesONMLK
2211.001.001.000.951.001.000.950.950.900.95yesyesONMLK
2220.330.110.220.390.280.220.220.220.280.22yesyesKLMNO
2231.001.001.001.001.001.001.001.001.001.00yesyesONMLK
2240.000.060.000.060.000.060.000.060.000.06yesNOKLMNO
2250.950.950.980.950.930.950.981.000.950.85yesyesONMLK
2261.001.001.001.001.001.001.001.000.971.00yesNOONMLK
2270.350.350.420.460.880.961.001.000.920.92yesyesKONML
2280.290.320.210.340.080.240.180.160.130.13yesyesKLMNO
2290.970.911.001.000.971.001.000.970.970.97yesNOONMLK
2300.380.310.380.310.310.310.250.500.310.38yesyesKLMNO
2311.001.001.001.001.001.000.920.750.920.75yesyesONMLK
2320.250.250.250.250.250.250.250.250.250.25yesyesKLMNO
2331.000.981.001.001.000.981.001.001.000.98yesNOONMLK
2340.000.000.000.000.030.000.000.000.000.00yesyesKLMNO
2350.960.931.001.000.960.930.890.960.960.89yesNOONMLK
2360.630.670.630.710.630.540.580.580.540.54yesyesONMLK
2371.001.001.001.001.000.980.981.000.950.98yesNOONMLK
2380.700.801.000.950.650.800.900.700.750.70yesyesONMLK
2390.150.750.900.950.450.850.900.300.850.50NONO 
2400.000.000.000.000.100.000.020.020.000.08yesyesKLMNO
2410.020.020.000.000.000.020.020.080.020.02yesyesKLMNO
2420.900.951.000.950.750.950.950.951.000.90yesyesONMLK
2430.000.000.000.000.000.080.000.000.000.00yesNOKLMNO
3010.900.880.780.800.680.730.780.700.630.60yesyesONMLK
3020.850.900.900.850.700.750.800.750.800.70yesyesONMLK
3031.001.001.001.001.000.951.000.950.860.95yesNOONMLK
3041.001.001.000.900.850.800.950.800.850.70yesNOONMLK
3050.971.000.971.000.920.920.950.890.820.92yesyesONMLK
3060.050.000.000.000.090.050.000.090.050.09yesyesKLMNO
3070.951.000.911.000.910.861.000.950.860.73yesNOONMLK
3080.950.850.750.900.700.850.800.600.750.95yesNOONMLK
3090.000.100.650.700.150.200.150.150.200.20NONO 
3100.020.000.000.000.100.000.000.000.000.00yesyesKLMNO
3111.001.001.001.001.001.000.961.000.961.00yesNOONMLK
3120.100.030.050.080.050.030.000.050.020.05yesNOKLMNO
3130.600.750.800.750.950.850.750.650.750.85yesyesONMLK
3140.880.910.850.940.940.910.940.820.880.91yesyesONMLK
3150.060.030.030.110.000.060.000.000.000.03yesNOKLMNO
3160.040.110.070.070.360.290.390.430.430.36yesyesKLMNO
3170.130.130.310.160.190.060.090.160.190.16yesNOKLMNO
3180.850.850.800.750.850.950.900.850.800.90yesyesONMLK
3190.911.000.910.880.940.910.970.970.940.91yesNOONMLK
3201.000.981.001.001.000.961.001.001.001.00yesNOONMLK
3210.740.840.840.820.610.890.610.820.760.76yesNOONMLK
3220.850.850.850.951.000.950.900.850.900.95yesyesONMLK
3230.900.951.001.001.000.951.000.901.000.95yesyesONMLK
3240.180.140.110.110.270.250.250.070.160.20yesyesKLMNO
3250.971.000.970.940.910.880.810.840.720.88yesyesONMLK
3260.050.000.150.150.150.000.100.000.050.10yesNOKLMNO
3270.971.001.000.970.971.001.001.001.001.00yesNOONMLK
3280.770.600.530.600.570.500.430.430.600.60NOyes 
3290.560.530.420.440.330.250.110.190.200.42yesyesLMKNO
3300.830.900.900.930.770.900.930.900.900.97yesyesONMLK
3310.730.730.770.770.680.640.550.590.730.73yesyesONMLK
3321.000.950.950.900.900.950.951.000.950.85yesNOONMLK
3330.690.310.000.040.460.380.190.420.230.54yesNOLKMON
3340.500.500.590.470.410.530.470.560.440.50yesyesNKLMO
3350.920.880.920.920.960.850.920.880.880.92yesyesONMLK
3360.290.130.380.290.170.250.170.460.210.13yesyesKLMNO
3370.050.000.000.090.050.000.090.050.000.09yesNOKLMNO
3380.710.380.620.650.710.590.680.530.560.71NONO 
3390.710.920.750.880.630.710.750.670.750.67yesyesONMLK
3400.820.770.550.820.770.730.820.770.640.77yesyesONMLK
3410.640.770.680.730.820.770.910.640.680.77yesyesONMLK
3420.360.180.320.270.230.180.410.230.180.18yesNOKLMNO
 

The choice proportions for Case #101 are shown in the first row. The entry in the last column of Table 2 indicates that #101 completed 20 blocks. Because each block included two presentations of each choice, proportions are based on 40 responses to each choice problem by Participant #101. All ten choice proportions in the first row are greater than ½; therefore, this person’s data are perfectly consistent with WST (indicated by the “yes”) and the transitive order, EDCBA. The choice proportions of #101 are also perfectly consistent with the TI, indicated by the “yes” under TI.

A “NO” displayed for WST or TI in Tables E.1, E.2, or E.3 indicates that choice proportions for a given person are not perfectly compatible with these properties, respectively. These do not represent tests of significance. For example, proportions for case #104 (fourth row of Table 2) are all greater than ½, so this case is perfectly compatible with WST and the order EDCBA. However, these choice proportions are not perfectly compatible with the TI, indicated by the “NO” in column TI, because, for example, the choice proportions show that P(AB) + P(BE) – P(AE) = 1 + 1 – .97 = 1.03, which is not between 0 and 1. The data for #104 are based on 30 responses per choice (15 blocks), so this violation would not have appeared if the one response out of 30 when this person chose A over E had been different (1/30 = .03).

There were 107 people out of 136 (79%) whose choice proportions were perfectly consistent with WST in all three designs. There were only 13, 10, and 10 cases in which WST was not perfectly satisfied in the LH, LP, and PH designs, respectively (10%, 7%, and 7%). There was no one whose proportions violated (were not perfectly consistent with) WST in all three designs; only 4 were not perfectly compatible with WST in two designs (#137, 214, 239, and 328).

Violations of WST can easily occur when a person has a mixture of transitive patterns (Birnbaum & Gutierrez, 2007; Regenwetter, et al., 2010, 2011). Although the TI has the advantage (over WST) that it is consistent with a mixture of transitive orders, the TI can be violated by tiny deviations when a person is otherwise highly consistent with transitivity, and it can also be satisfied when a person has a mixture that includes systematic violations of transitivity (Birnbaum, 2011). Both TI and WST therefore might be misleading when a person has a mixture of preference patterns. When iid is violated, both of these properties can be misleading, and one should examine response patterns.

Appendix F: Analysis of transitivity in iTET model

This section presents an individual TE model for the five choice problems that test the intransitive prediction of the LS models. For example, in the LP design, these are the FG, GH, HI, IJ, and FJ choices. Under an LS model, it is possible to show the intransitive data patterns 22221 (or 11112), which represent observed preferences for GF, HG, IH, JI but FJ, (or their reverses). All other response patterns are compatible with transitivity. Suppose that within each block of trials, a person has the same “true” preferences but may show random “errors” in discovering or reporting his or her true preferences.

The probability of observing the response pattern 22221 in both tests and the “true” pattern is 22222 on a block is given by the following:

P22222(22221, 22221) = p22222(1 – e1)2(1 – e2)2(1 – e3)2(1 – e4)2(e5)2

Where P22222(22221, 22221) is the probability responding 22221 on both tests and having the true pattern of 22222; p22222 is the probability that the “true” pattern is the transitive order EDCBA, and e1, e2, e3, e4, and e5 are the probabilities of “errors” on the five respective choice problems, which are assumed to be mutually independent and less than ½. Note that the error terms are squared because this expression calculates the probability of observing the same response pattern on both items within a block (two responses for each of five choice problems).

The overall predicted probability in the TE model for the observed pattern 22221 on both tests, P(22221, 22221) is the sum of 32 terms including that above for the 32 possible “true” patterns, each with the appropriate error terms to create each response pattern given each true pattern. Transitivity is defined as the special case of this TE model in which the two intransitive probabilities of zero; that is, that p22221 = p11112 = 0.

A maximum likelihood solution of the transitive TE model to the 15 blocks of response patterns for case #125 (Table 5) yielded e1 = e2 = e3 = 0; e4 = 0.21, e5 = 0.50, p22211 = 0.038, and p22222 = 0.962; all other parameters were zero. According to this solution, P(22221, 22221) = 0.15. However, the data showed 7 blocks with repeats of 22221 out of 15 blocks. From the binomial, the probability to observe 7 or more response patterns of 22221 and 22221 out of 15 is .003. Therefore, one can reject the assumption that the “true” probability of 22221 is zero. The binomial in this case assumes only that blocks and errors are independent, it does not assume or imply the stronger iid assumptions that responses within a block are independent (See Appendix H for more on this distinction).

When all parameters are free, the maximum likelihood solution yields e1 = e2 = e3 = 0; e4 = 0.21, e5 = 0.10, p22211 = 0.038, and p22221 = 0.962; all other parameters were zero. In this solution, P(22221, 22221) = 0.49, which is compatible with the data showing 7 out of 15 repeated intransitive patterns of this type. In sum, the TE model indicates that we should reject the assumption of transitivity for #125 in this design. As a further note, Case #125 also chose GJ on 26 of 30 choices, creating another intransitive cycle of a type consistent with an LS model.

Appendix G: Tests of interactive independence

Individual choice proportions for the LS Design of Experiments 2 and 3 are shown in Table G.1. X1, X2, X3, X4, and X5 refer to the choices between R = ($95, p; $5, 1 – p) and S = ($55, p; $20, 1 – p), where p = 0.95, 0.9, 0.5, 0.1, or 0.05, respectively, which test interactive independence. Similarly, Y1, Y2, and Y3 in Table 9 represent the choices between S = ($99, p; $1, 1 – p) versus R = ($40, p; $35, 1 – p), where p = 0.9, 0.5, or 0.1, averaged over two presentations with either S or R presented first. These also test interactive independence.

According to any LS model, the value of p should have no effect, because it is the same in both R and S. Even if subjective probability is a function of objective probability (as in Footnote 1), the common probability term drops out. Under any order of examining the attributes and with any difference thresholds, a person should either choose R or S, in all choices, for any common p. Therefore, any mixture of LS models should also show no effect of p.

According to the priority heuristic, a person should always choose S, because it has the higher lowest outcome (by $15 in X1 to X5 and by $34 in Y1 to Y3). According to interactive models such as TAX, CPT and EU, however, as p decreases, the tendency to choose S should increase, because it provides the better lowest consequence, whose value is multiplied by a function of 1 – p. In agreement with predictions of TAX, CPT, and EU, and contrary to all LS models (including priority heuristic) and mixtures thereof, the median choice proportions for S increase from 0.15 to 0.91 from X1 to X5 and from 0.15 to 0.93 in Y1 to Y3. Out of 85 participants, 70 and 72 had X5 > X1 and Y3 > Y1, respectively.


Table G.1. Individual choice proportions in the LS design (Experiments 2 and 3).


subX1X2X3X4X5Y1Y2Y3Z1Z2Z3Z4W
 
2010.940.940.940.940.940.951.001.000.001.000.051.000.85
2020.150.310.691.001.000.170.500.890.561.000.440.781.00
2030.000.000.050.000.000.000.000.060.000.000.110.050.53
2040.000.000.000.900.900.000.001.000.670.830.500.920.92
2051.001.001.001.001.000.981.000.980.300.400.450.700.55
2060.000.000.140.430.290.000.250.940.440.560.190.620.63
2070.080.000.921.001.000.000.790.960.180.910.270.910.82
2080.920.850.921.001.000.730.970.930.101.000.000.901.00
2090.000.000.090.640.640.170.250.420.310.540.380.620.46
2100.000.000.000.050.050.130.100.100.150.300.800.800.30
2110.310.690.690.940.810.110.871.000.500.800.400.800.65
2120.000.000.070.210.210.000.000.250.000.080.230.150.31
2130.050.000.000.050.110.030.030.100.180.710.120.820.94
2140.000.000.001.001.000.000.000.950.550.820.731.001.00
2151.001.001.001.000.891.001.001.000.800.900.950.950.90
2160.130.271.001.001.000.091.001.000.121.000.001.001.00
2170.280.170.941.000.890.041.001.000.330.780.280.940.94
2180.000.170.500.830.830.090.230.950.440.890.440.891.00
2190.880.941.001.001.001.001.001.000.941.000.891.000.78
2201.001.001.001.001.001.001.001.000.601.000.601.001.00
2210.000.000.100.100.200.000.000.050.000.100.000.201.00
2220.100.200.300.600.400.130.250.500.330.560.330.440.89
2231.000.951.001.001.001.001.001.000.151.000.051.000.85
2240.770.621.001.001.000.711.001.000.130.880.120.870.88
2250.951.001.001.000.951.001.001.000.151.000.051.001.00
2260.000.150.851.001.000.070.961.000.751.000.940.940.88
2270.210.000.210.791.000.000.060.880.690.770.620.770.54
2280.050.100.350.950.950.030.210.760.681.000.740.951.00
2290.060.110.110.780.780.090.090.910.880.630.810.751.00
2300.801.000.901.000.800.850.801.000.750.880.620.870.75
2310.710.861.001.000.860.300.900.900.500.830.331.001.00
2320.000.070.070.140.140.110.180.180.130.130.310.250.25
2331.000.951.001.000.950.951.001.000.050.950.101.001.00
2340.930.930.931.001.001.001.001.000.271.000.070.931.00
2350.810.941.001.001.000.851.001.000.360.570.430.640.43
2360.200.301.001.000.900.210.921.000.171.000.251.000.83
2370.050.000.150.800.850.080.150.930.000.000.050.150.90
2380.770.921.001.001.000.821.001.001.000.801.001.000.70
2390.420.670.920.921.000.151.001.000.600.500.400.600.80
2400.000.000.000.350.450.000.030.150.000.350.000.200.20
2410.000.050.000.000.050.000.000.030.000.050.000.050.00
2420.080.311.001.001.000.541.001.000.400.700.300.901.00
2430.000.000.130.800.870.080.130.830.230.460.230.770.69
3010.550.400.600.400.600.230.330.330.150.400.050.350.85
3020.300.000.801.000.800.050.951.000.500.400.600.801.00
3030.450.641.000.911.000.591.001.000.730.730.910.910.64
3040.100.301.001.001.000.351.001.000.600.800.500.601.00
3050.630.740.890.951.000.970.971.000.371.000.261.000.63
3060.000.000.090.090.180.000.050.180.000.180.001.000.64
3070.910.821.001.000.911.001.000.950.551.000.360.730.82
3080.000.000.000.800.900.150.000.900.900.301.000.101.00
3090.600.801.001.001.000.701.000.950.300.900.601.001.00
3100.000.000.000.000.000.000.000.050.000.000.050.050.10
3110.000.080.851.001.000.120.961.000.850.920.540.850.54
3120.050.050.150.050.200.100.200.200.000.150.050.250.70
3130.100.000.000.200.400.050.000.300.300.200.100.300.40
3140.530.760.880.760.940.760.850.790.760.650.530.820.82
3150.060.001.000.941.000.030.971.000.000.940.171.000.78
3160.931.000.860.930.930.960.961.000.210.930.570.930.07
3170.130.310.560.690.750.090.500.810.630.880.250.690.81
3180.000.000.000.800.900.000.050.850.500.500.700.800.70
3190.820.880.941.001.000.970.970.970.241.000.061.000.94
3201.001.001.001.001.001.001.001.000.800.950.900.550.40
3210.160.160.260.420.370.210.290.710.680.530.740.740.79
3220.000.000.000.300.300.050.050.400.000.400.200.600.70
3230.000.101.001.001.000.151.001.000.600.900.801.000.90
3240.000.000.050.250.300.130.130.200.350.450.700.850.30
3250.000.000.000.560.500.000.250.780.190.380.060.561.00
3260.000.000.000.901.000.000.001.000.700.800.600.901.00
3270.060.251.001.001.000.471.000.970.251.000.501.000.75
3280.070.070.330.270.330.130.030.530.270.470.270.800.60
3290.110.000.000.170.220.470.310.560.060.280.060.440.89
3300.871.000.871.000.930.730.970.970.200.670.201.000.87
3310.270.090.270.730.640.140.450.730.450.640.640.730.55
3320.100.100.300.600.500.050.250.550.300.700.100.701.00
3330.000.000.000.000.000.000.000.040.080.000.000.000.15
3340.380.380.500.630.500.160.440.590.560.500.250.440.63
3350.620.541.000.921.000.230.850.960.311.000.380.851.00
3360.250.080.500.080.080.210.170.380.330.500.250.920.58
3370.910.911.001.001.001.001.001.000.091.000.090.910.27
3380.180.180.240.120.290.290.210.180.410.350.180.290.65
3390.500.500.920.670.920.580.580.790.250.420.500.920.92
3400.640.180.450.640.820.620.730.770.550.550.640.640.55
3410.550.550.730.820.640.090.140.140.450.730.270.910.73
3420.820.911.001.001.000.500.680.680.091.000.000.910.91
 

In Table G.1, Z1 and Z2 represent choices between R = ($90, 0.05; $88, 0.05; $2, 0.9) versus S = ($45, 0.2; $4, 0.2; $2, 0.6) and between R+ = ($90, 0.1; $3, 0.7; $2, 0.2) versus S– = ($45, 0.1; $44, 0.1; $2, 0.8), respectively. Note that R+ stochastically dominates R and S stochastically dominates S–. According to CPT, R SR+ S–. According to the priority heuristic, most people should choose SR (because of the smaller probability to receive the lowest consequence) and R+S– (again because of the probabilities to receive the lowest outcome).

According to TAX with its prior parameters, however, a person would have the opposite preferences: R S and S– R+. Consistent with TAX and contrary to CPT, priority heuristic, EU, and EV, the median choice proportions show 69% preference for R S and 73% preference for S– ≻ R+.

Z3 and Z4 present a similar test with positions counterbalanced: R2 = ($80, 0.1; $78, 0.1; $3, 0.8) versus S2 = ($40, 0.4; $5, 0.1; $4, 0.5) and R3+ = ($80, 0.2; $4, 0.7; $3, 0.1) versus S3– = ($40, 0.2; $39, 0.2; $3, 0.5). In this test, R3+ dominates R2 and S2 dominates S3–; CPT implies that R2 S2R3+ S3–. The priority heuristic implies that the majority should choose S2 R2 and R3+ S3–. However, median choice percentages again contradict CPT, priority heuristic, EU, and EV: median choice percentages are 70% choosing R2 S2 and 82% choosing S3– ≻ R3+, showing the reversal predicted by TAX with prior parameters.

These results are also representative of the majority of individuals: Of the 85 participants in Experiments 2 and 3, 62 (73%) showed both Z1 < Z2 and Z3 < Z4, which is significantly more than half of the sample (z = 4.23).

The last column, W, in Table G.1 shows the proportion of responses favoring F4 = ($88, 0.12; $86, 0.7; $3, 0.18) over G4 = ($99, 0.3; $15, 0.65; $14, 0.05). According to the priority heuristic, people should choose G4 because the lowest outcome is better by $11. In addition, notice that the probability to receive the lowest consequence of G4 is also better (by 0.13), as is the highest consequence of G4 (by $11), as is the probability to win the highest consequence (by 0.18). Thus, all four of the features that are compared in the priority heuristic favor G4. However, the median choice proportion was 0.82 for F4, and only 14 of 85 individuals (16%) chose G4 over F4 half or more than half of the time. These 71 people (84% who chose F4 over G4 more than half the time) represents significantly more than half of all participants, z = 6.18), contradicting priority heuristic and other LS models using these four variables with the same thresholds. The TAX model with its prior parameters correctly predicted this result.

The most promising cases in Experiments 2 and 3 for evidence of a LS model are #202, 214, 218, 239, 309, 311, and 338, who either showed response patterns consistent with intransitive LS models, or who violated WST and TI, or both. Those cases (marked in bold font in Table G.1 and described in the main text) show that even these people appear to systematically violate implications of the LS models. Consequently, most people violate the implications of the family of LS models, and no one showed evidence of intransitivity who also appeared to satisfy the LS models in these tests of

Appendix H: Fit of True and Error and IID models to response patterns

The frequencies of response patterns from Tables D.1, D.2, and D.3 were fit to two models. The iid model assumes that the probability of showing a response pattern is the product of the marginal probabilities of showing each response. The TE model assumes that each block may have a different “true” pattern and independent “errors”. Both of these models allow transitive and intransitive patterns, and both models are oversimplified, but their application is instructive.

Table H.1 shows the fit of these two models to the LH design, aggregated over three experiments. “Rows” indicates the number of times that a person showed each response pattern when the gambles were presented with the alphabetically higher gamble first, and “Cols” shows the frequency when the same choice problem was presented with the gambles reversed. “Both” indicates cases where a person made the same choice responses on both presentations within a block. The U–C values represent the average frequency of showing the response pattern in either one arrangement or the other but not both. The models were fit to minimize the Chi-Square between the obtained and predicted frequencies in these 2 × 32 = 64 cells.

The iid model assumes that the probability of showing a response pattern is simply the product of the individual choice probabilities. Consequently, the predicted frequency of response pattern 11111 is proportional to the product of the marginal choice proportions of choosing Response 1 in the five choice problems making up this pattern: P(AB)P(BC)P(CD)P(DE)P(AE), where P(AB) is the proportion choosing A in the choice problem between A and B.

The iid model fails badly because people are more consistent than this model allows them to be. When a response pattern of 11111, for example, is observed within a block in one arrangement, it is highly likely that the same response pattern is observed when the stimuli are presented in the other arrangement within the same block, even though this requires pressing opposite buttons on randomly ordered trials. Consequently, responses agree within blocks to a much greater degree than predicted by the iid model.

For example, the response pattern 11111 occurred in the LH design 687 and 694 times in the two arrangements, and this same response pattern was shown with both arrangements 537 times within blocks. According to iid, however, the predicted frequency of showing this pattern in both versions of a block is only 7.4. Summed over response patterns, the iid model implies that out of the 2037 blocks, there should have been agreement in only 74 cases where a response pattern was repeated twice within a block. Instead, the actual number of cases where response patterns were consistent within blocks was 1038.

To understand why independence implies so little self-agreement, keep in mind that each response pattern is built of five responses. Therefore, ten responses have to fall in place to produce a match. The marginal probabilities to respond “1” on the five choices are 0.54, 0.54, 0.51, 0.61, and 0.66, respectively, so the probability to show all ten responses--assuming iid--is the product of these values squared, which is only .0036. This figure is much smaller than observed .26 = 537/2037, so the assumption of iid is not an accurate description of this behavior.

The TE model does a better job since it predicts agreement in 994 cases (where the actual was 1038). The TE model violates independence because it assumes that the true preferences are the same within blocks and only the errors are independent. Note that the data reveal even greater dependence than predicted by this TE model. The estimated error rates in the TE model in the LH design were 0.10, 0.06, 0.09, 0.06, and 0.04 for the five choice problems, respectively. The estimated “true” rate for the 11111 pattern was 0.452.

The assumption that errors are independent means that the probability to show the “true” pattern in both repetitions is the product of the probabilities of not making an error on all ten choice problems. Subtract each error term from one, square it, and find the product, which for the pattern 11111 is 0.472. If the “true” probability of the pattern 11111 is 0.452, the probability to repeat this true pattern is then 0.213, which is much greater than that predicted by iid and closer to the observed proportion. (The TE model also allows that a person can show this pattern by having other “true” patterns and making the required errors to match this pattern, but these only contribute a very small amount to the prediction in this case).

Tables D.5 and D.6 show predicted frequencies of these two models for the LP and PH designs, respectively. These cases again show that the iid model is not accurate at all in predicting self-agreement within blocks and the TE model does better but is not completely accurate.

The Chi-Squares of fit for the iid model are (obviously) off the charts, ranging from over 350,000 to more than 1.5 million. The Chi-Squares for the TE model with 27 df are 245.2, 253.2, and 299.7, all significant. The Chi-Squares testing the special case of TE that assumes transitivity, with 2 df, are 116.2, 251.7, and 37.2. The estimated rates of intransitivity are as follows: In the LH design, p22221 = .03; in the LP design, p22221 = .03, and in the PH design, p11112 = .01. Assuming this TE model (which is dubious due to its lack of fit), one would conclude that these tiny rates of intransitivity are significant.

This TE analysis likely understates the dependence in the data because it does not properly handle individual differences, which contribute to its lack of fit. Despite that caveat, however, the estimated rates of intransitivity are similar to the rates based on separate analyses of individual data. In other words, besides the individuals identified as intransitive in Table 3 and Appendix D, there little additional evidence, if any, for mixtures containing partial or temporary intransitivity of these types in the individual block data by others.


Table H.1. Fit of Two Models to Frequency Data of LH Design. TE = True and Error model; IID = Independent and Identically Distributed model. Both models allow intransitivity. U–C = average frequency of a response pattern in either position arrangement but not both. Both = frequency of showing the same response pattern in both arrangements.


 DataTE ModelIID Model
Pattern
Rows
Cols
Both
U–C
Pred both
Pred U–C
Pred both
Pred U–C
 
11111
687
694
537
153.5
434.6
205.4
7.4
115.0
11112
11
10
0
10.5
0.9
28.2
2.0
61.1
11121
34
21
1
26.5
2.0
41.6
3.1
76.4
11122
8
2
0
5
0.1
3.3
0.8
40.1
11211
103
124
32
81.5
39.7
81.7
6.8
110.7
11212
10
11
0
10.5
0.8
6.1
1.8
58.7
11221
17
22
1
18.5
2.9
11.9
2.9
73.4
11222
11
4
0
7.5
0.1
4.5
0.8
38.6
12111
67
60
15
48.5
17.2
54.0
5.2
98.2
12112
13
9
0
11
6.8
6.8
1.4
51.9
12121
19
6
0
12.5
3.8
7.7
2.2
64.9
12122
22
5
1
12.5
2.0
7.6
0.6
34.0
12211
50
53
9
42.5
22.4
26.8
4.8
94.4
12212
9
11
0
10
0.2
6.7
1.3
49.9
12221
22
20
1
20
4.2
12.7
2.0
62.4
12222
41
36
3
35.5
3.9
46.5
0.5
32.7
21111
71
76
8
65.5
9.0
73.4
5.2
97.8
21112
10
4
0
7
0.0
4.5
1.4
51.7
21121
21
14
0
17.5
3.9
9.7
2.2
64.7
21122
15
8
1
10.5
4.7
6.3
0.6
33.9
21211
56
53
10
44.5
21.5
28.1
4.8
94.0
21212
10
6
0
8
0.8
4.9
1.3
49.7
21221
20
29
3
21.5
13.9
14.6
2.0
62.2
21222
21
25
3
20
3.7
30.7
0.5
32.6
22111
39
32
8
27.5
13.4
19.7
3.7
83.3
22112
7
11
0
9
0.2
6.0
1.0
43.9
22121
18
12
0
15
0.5
9.8
1.6
55.0
22122
31
42
6
30.5
7.2
43.8
0.4
28.7
22211
69
47
11
47
39.8
30.4
3.4
80.1
22212
31
26
3
25.5
3.6
31.3
0.9
42.2
22221
62
70
22
44
33.0
39.3
1.4
52.8
22222
432
494
363
100
297.6
138.9
0.4
27.6
Totals
2037
2037
1038
999
994.1
1042.9
74.4
1962.6
 


Table H.2. Fit of two models to frequency data LP design.


 DataTE ModelIID Model
Pattern
Rows
Cols
Both
U–C
Pred both
Pred U–C
Pred both
Pred U–C
 
11111
775
716
620
125.5
513.4
179.3
4.2
87.9
11112
24
12
3
15
3.4
38.4
2.0
61.9
11121
20
36
0
28
2.0
43.6
2.9
73.6
11122
20
14
2
15
15.6
8.1
1.4
51.6
11211
45
53
5
44
6.3
48.4
3.9
84.8
11212
13
8
1
9.5
4.2
5.4
1.9
59.7
11221
26
34
6
24
23.9
13.0
2.7
71.0
11222
12
9
0
10.5
0.2
6.2
1.3
49.8
12111
28
37
0
32.5
1.5
37.5
3.0
75.6
12112
6
10
0
8
4.7
4.5
1.5
53.1
12121
7
7
1
6
2.0
3.6
2.1
63.2
12122
7
9
0
8
0.1
4.7
1.0
44.3
12211
17
14
2
13.5
5.6
7.8
2.8
73.0
12212
14
8
1
10
5.0
5.7
1.4
51.2
12221
13
9
0
11
0.3
8.0
1.9
61.0
12222
39
36
4
33.5
4.4
40.3
0.9
42.7
21111
77
57
16
51
18.4
57.1
3.8
84.4
21112
10
11
0
10.5
3.0
5.7
1.8
59.4
21121
13
14
2
11.5
3.5
7.3
2.6
70.6
21122
9
6
0
7.5
0.1
4.5
1.3
49.5
21211
27
32
5
24.5
16.5
14.0
3.6
81.5
21212
10
8
0
9
3.0
5.2
1.7
57.3
21221
23
27
4
21
13.5
12.7
2.4
68.1
21222
26
28
4
23
4.6
30.4
1.2
47.8
22111
29
29
10
19
18.3
12.5
2.8
72.6
22112
13
3
0
8
0.1
4.6
1.3
51.0
22121
8
16
0
12
0.2
6.9
1.9
60.7
22122
31
19
3
22
3.3
35.0
0.9
42.5
22211
29
35
4
28
24.6
16.1
2.6
70.1
22212
34
39
1
35.5
1.6
34.6
1.2
49.1
22221
91
58
25
49.5
33.3
42.5
1.8
58.5
22222
539
640
475
114.5
410.3
144.3
0.9
41.0
Totals
2035
2034
1194
840.5
1147.1
887.9
66.7
1968.3
 

Table H.3. Fit of two models to frequency data PH design.


 DataTE ModelIID Model
Pattern
Rows
Cols
Both
U–C
Pred both
Pred U–C
Pred both
Pred U–C
 
11111
450
432
365
76
314.0
103.4
0.1
12.7
11112
31
34
8
24.5
11.1
25.0
0.3
23.5
11121
40
24
1
31
1.7
30.5
0.2
22.2
11122
13
13
0
13
9.2
7.1
0.9
41.0
11211
25
29
1
26
1.4
26.4
0.2
22.2
11212
14
13
0
13.5
13.0
7.4
0.9
40.8
11221
13
13
2
11
4.9
6.0
0.8
38.7
11222
12
11
1
10.5
2.3
6.4
2.7
70.7
12111
28
20
2
22
2.5
28.9
0.2
21.4
12112
16
13
0
14.5
11.3
7.7
0.8
39.5
12121
10
16
0
13
5.1
6.7
0.7
37.5
12122
15
18
0
16.5
12.4
9.3
2.5
68.5
12211
17
6
0
11.5
4.4
5.8
0.7
37.3
12212
13
12
1
11.5
2.9
6.9
2.5
68.3
12221
29
26
11
16.5
24.0
11.2
2.2
64.8
12222
58
35
5
41.5
5.7
45.4
7.7
117.0
21111
23
24
1
22.5
1.4
23.7
0.2
21.5
21112
25
15
0
20
25.4
11.2
0.8
39.6
21121
14
9
0
11.5
11.4
6.2
0.7
37.5
21122
17
15
0
16
3.9
8.6
2.5
68.6
21211
10
15
1
11.5
12.1
6.1
0.7
37.4
21212
14
23
1
17.5
5.3
9.5
2.5
68.4
21221
6
14
1
9
2.2
5.7
2.2
64.9
21222
55
54
3
51.5
3.5
57.5
7.7
117.1
22111
10
8
1
8
6.1
4.2
0.7
36.2
22112
10
16
1
12
1.7
7.9
2.3
66.3
22121
8
10
0
9
2.4
5.2
2.1
62.8
22122
47
45
4
42
4.4
52.6
7.2
113.6
22211
8
7
0
7.5
0.1
4.7
2.1
62.6
22212
46
59
2
50.5
3.4
60.5
7.2
113.2
22221
34
37
0
35.5
1.3
38.2
6.4
107.5
22222
913
958
800
135.5
661.4
216.1
22.2
189.8
Totals
2024
2024
1212
812
1171.9
852.1
90.9
1933.1
 


*
Dept. of Psychology, CSUF H-830M, Box 6846, Fullerton, CA 92834–6846, USA. Email: mbirnbaum@fullerton.edu.
#
California State University, Fullerton
We thank William Batchelder, Daniel Cavagnaro, Geoffrey Iverson, R. Duncan Luce, Michel Regenwetter, and Clintin Davis-Stober, for helpful discussions of issues in this project. This work was supported in part by a grant from the National Science Foundation, SES DRMS-0721126. Experiment 1 is based on a Master’s thesis by the second author under supervision of the first.
1
A more general family of LS models can be defined by allowing subjective transformations for prizes and probabilities, u(x), u(y), and t(p), and assuming that people compare subjective differences against the thresholds, for example as follows: |u(y)–u(y )| ≥ ΔL. Because the functions, u(x) and t(p) are assumed to be strictly monotonic, this version of LS models also makes the same qualitative predictions concerning the AE choice compared to the set of adjacent choices, but it does not require that EDDC CBBA, aside from error. The analyses in Tables 3, 4 and 5 and Appendices D, F and G allow for this more general family of LS models.
2
The four tests of interactive independence described here are as follows: Test 1: R = ($95, .95; $5), S = ($55, .95; $20), R  = ($95, .1; $5), S  = ($55, .1; $20); Test 2: R = ($95, .90; $5), S = ($55, .90; $20), R  = ($95, .05; $5), S  = ($55, .05; $20); Test 3: R = ($99, .90; $1), S = ($40, .90; $35), R  = ($99, .10; $1), S  = ($40, .10; $35); Test 4: same as Test 3 with positions reversed.

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