JOURNAL OF INTERACTIVE MARKETING SPECIAL ISSUE ON SOCIAL MEDIA CALL FOR PAPERS Journal of Interactive Marketing Special Issue Social Media: Issues and Challenges Submission deadline: March 15, 2011 Special Issue Co-Editors Donna L. Hoffman (donna.hoffman@ucr.edu) and Thomas P. Novak (tom.novak@ucr.edu) University of California, Riverside The Journal of Interactive Marketing announces a call for papers on [...]
FASTER, CHEAPER, EASIER BEHAVIORAL RESEARCH ONLINE One thing Decision Science News particularly enjoys about being at Yahoo! Research is the brilliant colleagues. This week, two of them, Winter Mason and Sid Suri, presented us with this manuscript which is a guide to conducting research on Amazon’s Mechanical Turk. Manuscript? Manuscript from heaven, we say, for [...]
PREDICTING CONSUMER BEHAVIOR FROM SOCIAL NETWORKS This week, Decision Science News is doing a special cross-posting with Messy Matters. The post below is by Sharad Goel and describes work that he and your Decision Science News editor Dan Goldstein are jointly undertaking at Yahoo! Do you know what the #$*! your social media strategy is? [...]
DSN OF THE WEEK In response to last week’s post, Mike DeKay sent in this paper, which PNAS is good enough to let you down load for free. CITATION Attari, S. Z., DeKay, M. L., Davidson, C. I., & Bruine de Bruin, W. (in press). Public perceptions of energy consumption and savings. Proceedings of the [...]
EVALUATING THE CREDIBILITY OF ENDORSERS AND DOUBTERS OF CLIMATE CHANGE In science, you are not supposed to believe something simply because other people believe it, even if those other people are really smart. Like the Hollywood narrator, we can think of examples where “one man (1), in a world of doubters, stands up for what [...]
CHART CRITICS, GRAPHICS CURMUDGEONS, COME ONE COME ALL Once upon a time there was this graph (graph 1). Andrew Gelman went all graphics curmudgeon on it, calling it an “ugly, sloppy bit of data graphics“, so it became this graph (graph 2). Now the question is, which is better: graph 2 or graph 3? Please [...]
SPECIAL ISSUE: RECOGNITION PROCESSES IN INFERENTIAL DECISION MAKING The journal Judgment and Decision Making today published a special issue on “Recognition processes in inferential decision making” edited by Julian N. Marewski, Rüdiger F. Pohl and Oliver Vitouch. The special issue turns out to be the first of two special issues, something the editors had not [...]
MYTHS AND TRUTHS ABOUT AN OFTEN-USED, LITTLE-UNDERSTOOD STATISTICAL PROCEDURE If you go to a consumer research conference, you will hear tales of how experiments have undergone particular statistical rites: the attainment of the elusive crossover interaction, the demonstration of full mediation through Baron and Kenny’s sacred procedure, and so on. DSN has nothing against any [...]
HORMONE LINKED TO IN-GROUP GOODNESS, OUT-GROUP BADNESS Who doesn’t like oxytocin? Who could dislike any substance referred to as a cuddle chemical? The answer may be you, if you are not in with the crowd feeling the effects of the hormone. Carsten de Dreu and a super-long list of co-authors (listed below), have administered oxytocin to [...]
QUIZ YOUR LOVED ONES ABOUT THEIR PROPENSITY TO PLAN John Lynch, Richard Netemeyer, Stephen Spiller, Alessandra Zammit have recently published in the Journal of Consumer Research this article on the propensity to plan and financial well being ABSTRACT Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual [...]
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