[ View menu ]

Monthly Archive April, 2012

Evil genius ad that uses the psychology of persuasion

Filed in Encyclopedia ,Ideas
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)

Decision Science News was creating a new account online and had to fill out the above-pictured CAPTCHA (*) to proceed. It’s an ad and a CAPTCHA in one. It gets people to spend time and effort typing the name of the brand. [If you don’t know what a CAPTCHA is see Wikipedia, or the Official CAPTCHA Site]

That time and effort should serve the advertiser well.

Scarred?

Filed in Ideas
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)

A friend of Decision Science News awoke in a hotel on April 3rd of this year and found two newspapers outside the door. The Wall Street Journal used the word “scarred” in its front page headline, which was weird enough, but all was made far weirder by the USA, which used the same word, also in a front page headline, on the same day.

SJDM newsletter ready to download

Filed in Conferences ,Ideas ,Jobs ,SJDM
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)

Just a reminder that the quarterly Society for Judgment and Decision Making newsletter can be downloaded from the SJDM site

Chicago: Not all that windy

Filed in Encyclopedia ,Ideas ,Programs ,Tools
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)

At DSN, we’ve been playing a bit with FetchClimate Explorer from Microsoft Research. It lets one define regions of the globe over which it superimposes spatial and time series data concerning temperature, precipitation, sunlight, and, pictured above, wind speed.