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Creativity inside the box

Filed in Books
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We at Decision Science News are big believers in systematic idea generation. More on that in other posts. For now, we’re happy to announce a new book by Drew Boyd and Jacob Goldenberg called Inside the Box: A Proven System of Creativity for Breakthrough Results. The gist of this research is to demystify the creative process by showing how good ideas can come about from rules and patterns. Being creative is not a mysterious, unstructured process attributable to only muses and luck.

What’s more, systematic creativity is fun. We’ve taken part in a seminar of theirs and it was really stimulating. If you take an improv theater class, you’ll learn that improv is, in essence, using constraints to improve the creative process.


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