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ACR 2012 Oct 4-7, Vancouver, BC, Canada

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Association for Consumer Research North American Conference
October 4-7, 2012, Vancouver, BC, Canada

Location: Sheraton Wall Centre Hotel

Conference Co-chairs:
Zeynep Gurhan-Can
Cele Otnes
Rui (Juliet) Zhu

Please address all inquiries regarding the information below to the
dedicated ACR email address:

Conference website: http://www.acrweb.org/acr/Public/index.aspx
Important ACR 2012 Conference Deadlines:
Monday, March 19, 5 p.m. Central Standard Time: submission
deadline for all conference tracks except the Film Festival.

The 2012 North American Conference of the Association for Consumer
Research will be held at the Sheraton Wall Centre Hotel from
Thursday, October 4 through Sunday, October 7, 2012. The theme of
ACR 2012 is “Appreciating Diversity.” This theme is especially
appropriate for ACR Vancouver for at least two reasons. First, we want
the conference to acknowledge, capture and celebrate the explosion of
topics and research methods that has occurred in consumer research
in recent years. The co-chairs and track chairs will seek to highlight
scholarship that contributes to diversity in terms of innovative topics,
adds to knowledge in established areas in unheralded ways, embraces
diverse research applications and a wide array of consumers, and
contributes to inclusiveness in our field. Second, the theme is fitting
because of the progressive approach by our conference city,
Vancouver, to embrace diversity on multiple fronts. Not only is the city
varied in its population and economic base, but it also offers a
breathtaking array of experiences rooted in its geography and its

A pre-conference Doctoral Symposium will be held on Thursday, Oct. 4
(co-chaired by Jennifer Argo, University of Alberta and Amna Kirmani,
University  of  Maryland).  The  conference  opens  with  a  reception  on
Thursday  evening. The  conference  program  on  Friday  and  Saturday
will  include  Competitive  Paper  sessions,  Special sessions,  Roundtable
discussions,  Poster  sessions,  and  the  Film  Festival.  A  Gala  Reception
will be held Saturday evening.


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