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Daily Archive October 11th, 2011

Our research meets Saturday Night Live

Filed in Articles ,Gossip ,Ideas ,Programs ,Research News
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Decision Science News readers know about Hal Hershfield and Dan Goldstein’s experiments in which they exposed people to interactive images of their future self to see how it would impact their saving behavior (pictured above).
The idea was sent up in three Saturday Night Live fake commercials for Lincoln Financial. The SNL interactions with the future self were a lot more awkward than ours, but maybe that’s a good thing for changing behavior?