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Daily Archive June 18th, 2010

What’s your planner score?

Filed in Articles ,Encyclopedia ,Ideas ,Research News
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QUIZ YOUR LOVED ONES ABOUT THEIR PROPENSITY TO PLAN John Lynch, Richard Netemeyer, Stephen Spiller, Alessandra Zammit have recently published in the Journal of Consumer Research this article on the propensity to plan and financial well being ABSTRACT Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual […]