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Daily Archive December 11th, 2009

Martin Fishbein 1936 – 2009

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PROFILE OF A PIONEER IN SOCIAL PSYCHOLOGY Decision Science News has learned that the creator of expectancy-value theory, Martin Fishbein, has died. From Icek Aizen: We report with great sadness that our friend and colleague, Martin Fishbein, died Friday, November 27 of a heart attack while on a visit to London. Marty was a professor […]