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Daily Archive February 17th, 2009

Why do people continue to buy treadmills and exercise bikes?

Filed in Research News
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HOW TO MAKE MORE REALISTIC ESTIMATES OF FUTURE BEHAVIOR The Journal of Consumer Research is getting awfully good at getting articles picked up in the New York Times. The JCR Web site has directed our attention to an article by Robin Tanner and Kurth Carlson that looks people’s forecasts of their own future exercise behavior. […]