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Miles per gallon or gallons per 100 miles?

Filed in Research News
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In their carpooling conversations, friends of Decision Science News Rick Larrick and Jack Soll have a come up with poignant example of how information that is mathematically equivalent is psychologically different (to paraphrase Feynman). Their “miles per gallon illusion” has been passed by our editorial staff to policy makers and may someday, hopefully, change policy. It is definitely worth reading. Check out: