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Daily Archive September 27th, 2006

Recognition vs. Recall

Filed in Research News
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CAN RECOGNITION HAPPEN WITHOUT RECALL? An important question to those studying neuroeconomics, as well as those studying heuristics such as the recognition heuristic is whether recognition is just a side-effect of recall, or whether recognition is a separate process. In consumer behavior, we wonder if the brain changes patterns of activation in the presence of […]