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Daily Archive July 13th, 2006

Decision Science News hits a meme

Filed in Research News
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CATCHY NAME GIVEN TO NETFLIX GUILT In July 2006, DSN writers Dan Goldstein and Dominique Goldstein described in a Harvard Business Review article titled “Profiting from the Long Tail” a behavioral phenomenon in which Netflix customers let highbrow movies sit around unwatched while lowbrow films get watched and returned right away. They use as examples […]