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AMA Foundation announces Berry-AMA Book Prize winner

Filed in Books
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The AMA Foundation announces Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan as the recipient of the 2005 Berry-AMA Book Prize. The book offers a “back to the basics” approach to marketing by advocating that consumers want products that are “simply better” in terms of quality, reliability and value. Barwise and Meehan outline an actionable framework for managers to be able to understand customer needs and to create reliable solutions to meet those needs.

Patrick Barwise is Professor of Management and Marketing and Chair, Marketing Faculty for the London Business School. Sean Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD, in Laussanne, Switzerland.

The DSN editor is proud to be London Business School colleagues with the winner and a finalist for the Berry Book Prize, the latter being Tim Ambler for Marketing and the Bottom Line.

The 2005 Berry/AMA Book Prize finalists were:

Accountable Marketing : The Economics of Data-Driven Marketing (Thomson Texere), by Peter Rosenwald

Effective Advertising : Understanding When, How, and Why Advertising Works (Marketing for a New Century) (Sage Publications), by Gerard J. Tellis

Marketing and the Bottom Line, Second Edition (Prentice Hall, Pearson Education), by Tim Ambler

Purple Cow: Transform Your Business by Being Remarkable(Penguin Group), by Seth Godin

Simply Better: Winning and Keeping Customers by Delivering What Matters Most (Harvard Business School), by Patrick Barwise and Sean Meehan