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Daily Archive September 22nd, 2005

AMA Foundation announces Berry-AMA Book Prize winner

Filed in Books
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The AMA Foundation announces Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan as the recipient of the 2005 Berry-AMA Book Prize. The book offers a “back to the basics” approach to marketing by advocating that consumers want products that are “simply better” in terms of quality, […]