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Berry-AMA Book Prize Nominations

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The annual Berry-AMA Book Prize for the best book in marketing recognizes innovative ideas and impact on marketing and related fields. It is named in honor of the generous contributions of Leonard L. Berry, distinguished author and professor, and his wife Nancy F. Berry to the American Marketing Association (AMA) Foundation.

The 2005 Berry/AMA Book Prize finalists are:

Accountable Marketing : The Economics of Data-Driven Marketing (Thomson Texere), by Peter Rosenwald

Effective Advertising : Understanding When, How, and Why Advertising Works (Marketing for a New Century) (Sage Publications), by Gerard J. Tellis

Marketing and the Bottom Line, Second Edition (Prentice Hall, Pearson Education), by Tim Ambler

Purple Cow: Transform Your Business by Being Remarkable(Penguin Group), by Seth Godin

Simply Better: Winning and Keeping Customers by Delivering What Matters Most (Harvard Business School), by Patrick Barwise and Sean Meehan