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Daily Archive June 30th, 2005

Your favorite taste or your favorite brand

Filed in Research News
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NEURAL CORRELATES OF BEHAVIORAL PREFERENCE FOR CULTURALLY FAMILIAR DRINKS Are preferences for culturally familiar drinks such as Coke or Pepsi based solely on the taste or are there other factors involved? A recent article in Neuron discusses how cultural messages may be more influential than taste in the development of such preferences. ABSTRACT “Coca-Cola_ (Coke_) […]