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Daily Archive May 11th, 2005

What is Behavioral Targeting?

Filed in Encyclopedia
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MAKING INFERENCES ABOUT WHAT INTERESTS Behavioral Targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online for products and services, typing keywords into a search engine or a combination of all three. “Interest-Based Targeting allows large-brand advertisers… to target more precisely the audience they are trying […]