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Daily Archive March 17th, 2005

To plan or not to plan?

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DOES FORMAL STRATEGIC PLANNING REALLY HELP? J. Scott Armstrong released to the world this worthwhile essay today: “Some experts recommend that firms should adopt a flexible (informal) approach to developing marketing strategy. Formal planning, they say, can be a straightjacket that harms performance, especially when there is much uncertainty and change. Research has shown this […]